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ChatGTM

ChatGTM

By: Michael Beck
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About this listen

The ChatGTM Podcast by Inc Tank GTM

2025 Michael Beck
Economics
Episodes
  • ChatGTM S2 E15: Dina Mitchell ~ Founder Power Soul Cafe / Safe Food Is a Human Right Built for Scale
    Apr 13 2026

    The conversation covers the introduction of the podcast, the mission behind Power Soul Cafe, the need for safe food for people with celiac disease, building a movement, the drive to succeed, and scaling the business and guest experience. The conversation covers various themes including customer experience, tech solutions, influencer engagement, Shark Tank experience, brand awareness, franchising, and personal insights. Power Soul Cafe's unique approach to franchising and the importance of educating people about food are highlighted takeaways.

    Takeaways

    • Certified gluten-free fast food concept
    • The importance of safe food for people with celiac disease and food sensitivity Brand awareness is crucial
    • Power Soul Cafe's unique approach to franchising
    • Educating people about food is important

    Chapters

    • 00:00 Scaling the Business and Guest Experience
    • 26:07 Customer Experience and Constructive Feedback
    • 31:57 Shark Tank Experience and Business Beliefs
    • 39:47 Rapid Fire Q&A and Personal Insights
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    43 mins
  • ChatGTM S2 E14: Carl Comeaux ~ CEO Crust Pizza Co / The Pizza Playbook Most Franchises Get Wrong
    Apr 6 2026

    Most franchise brands lose what made them special when they scale.


    This is how one pizza brand is refusing to.

    Carl Comeaux, CEO of Crust Pizza Co., breaks down what it actually takes to grow a restaurant brand without sacrificing quality, culture, or unit economics.

    From turning down private equity to building custom tech and obsessing over prime cost, this episode is a masterclass in disciplined growth.

    Carl didn’t start with pizza, he built multiple businesses before spotting Crust as a customer. Now he’s scaling it toward 250 locations with a clear philosophy: protect the soul, or the brand dies.

    Inside this episode:

    • Why private equity can destroy emerging brands
    • The #1 lever that makes or breaks restaurant profitability
    • How to find (and filter) the right franchisees
    • Why most brands focus on the wrong “customer experience”
    • How AI is reshaping restaurant operations right now
    • The real reason pizza brings people together (and why it matters)

    If you’re building, scaling, or investing in a brand—this one hits.

    Subscribe to ChatGTM for more conversations on marketing, AI, and go-to-market strategy.

    #FranchiseGrowth
    #RestaurantBusiness
    #Entrepreneurship
    #UnitEconomics
    #GTMStrategy
    #FoodBusiness
    #StartupScaling
    #Hospitality
    #AIinBusiness

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    44 mins
  • ChatGTM S2 Ep13: Kelly Grogan ~ Founder of Crumbs / Catering Isn’t Extra, It’s the Business
    Mar 30 2026

    The conversation covers topics such as birthday celebrations, the introduction of Kelly Grogan and her work with Crumbs, the importance of catering in restaurants, common mistakes in catering menus, balancing menu variety for catering, delivering a great customer experience through catering, marketing strategies for catering programs, budgeting and ROI for catering programs, and the importance of packaging and branding in catering. The conversation covers a range of topics related to catering, delivery, and guest experience. It explores strategies for winning accounts, the impact of delivery robots, empowering third-party delivery, leveraging third-party marketplaces, social media marketing, the role of AI in catering, and the upcoming catering workshop event. Kelly Grogan shares her passion for finding and wowing new customers and provides insights into her personal preferences and experiences.

    Takeaways

    • Catering is a significant revenue source for restaurants
    • Menu variety and customer experience are crucial in catering
    • Effective marketing and budgeting are essential for successful catering programs
    • Packaging and branding play a key role in the success of catering orders Maximizing investment in packaging for multiple uses
    • Empowering third-party delivery for a better guest experience

    Chapters

    • 00:00 Birthday Celebrations and Introductions
    • 05:05 The Importance of Catering in Restaurants
    • 15:45 Marketing Strategies for Catering Programs
    • 22:29 Maximizing Investment in Packaging
    • 28:23 First-Party vs. Third-Party Dynamic
    • 33:39 Catering Workshop
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    38 mins
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