Showing results by narrator "Dave Irwin" in All Categories
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Go to Customer
- A Guidebook to Selling What’s Possible—for Enterprise Account Teams
- By: Dave Irwin
- Narrated by: Dave Irwin, Brooke Spatz
- Length: 6 hrs and 49 mins
- Unabridged
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Go to Customer is a field guide for enterprise account teams tired of the manual work of account research and planning, the lack of systems and support for account expansion, and product-driven content that doesn’t align with customer needs. The core idea is simple: Flip the flow. Stop selling at customers and start building around what they need and are actively funding. When you work backward from customers’ priorities, you turn those priorities into bigger, faster wins. What you’re missing isn’t effort; it’s a system that shows you the customer clearly. CRMs track what you want to sell.
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Go to Customer
- A Guidebook to Selling What’s Possible—for Enterprise Account Teams
- Narrated by: Dave Irwin, Brooke Spatz
- Length: 6 hrs and 49 mins
- Release date: 21-05-26
- Language: English
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