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Some agents nearly walk away before they ever hit their stride. In this new episode, Dan sits down with Ethan He, the selling principal and auctioneer at McGrath Clayton in Melbourne, to unpack how he rebuilt from zero, shifted his mindset and rose into the top 1% of Australia.
◼️ The buyer‑first approach that rebuilt his entire career
◼️ How long‑term habits and mindset replaced quick‑win thinking
◼️ The role of auctioneering, vendor management and data in a down market
Timestamps:
00:00:00 - Introduction
00:00:45 - Podcast Introduction and Guest Introduction
00:01:17 - Ethan's Achievements and Speaking Engagements
00:01:48 - Ethan's Personality and Energy
00:02:22 - Passion for Real Estate
00:02:49 - Genuine Care in Real Estate
00:03:30 - Ethan's Journey and Challenges
00:04:15 - Experience in China and Mindset Shift
00:05:08 - Differences Between China and Australia
00:06:01 - Starting Over and Focusing on Buyers
00:07:49 - Building Relationships with Buyers
00:08:50 - Providing Value and Building Trust
00:09:12 - Strategies for Getting Listings
00:09:58 - Understanding Client Needs
00:10:47 - Sacrifices and Challenges in Real Estate
00:12:07 - Investment in Career and Intense Work Periods
00:13:14 - Prioritizing Different Stages of Career
00:14:24 - Auctioneering and Its Impact
00:15:46 - Overcoming Personal Barriers
00:17:08 - Vendor Management and Market Changes
00:18:49 - Auction Strategy and Market Conditions
00:20:46 - Communication and Decision Making in Auctions
00:21:16 - Tips for Aligning Vendor Expectations
00:22:48 - Importance of Market Knowledge
00:23:12 - Keeping Vendors Updated with Market Trends
00:25:02 - Prospecting and Quality Conversations
00:26:49 - Dislike for Cold Calling and Alternative Strategies
00:27:14 - Rewards and Trust in Real Estate
00:28:32 - Challenges and Mental Toughness
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
Follow Ethan He:
https://www.instagram.com/ethanhe_mcgrath/
https://www.facebook.com/ethaniel.he/
https://www.linkedin.com/in/ethan-he-08a038282