Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan sits down with Riley Neaton to break down what actually scales an agent beyond solo performance. From removing financial pressure to building people better than you, Riley shares the real levers behind doubling your business year after year.

◼️ Why spending a minimum of 5% of your GCI on marketing is essential

◼️ How delegation is the shift from good agent to great agent

◼️ The mindset that stops silly decisions under financial pressure

◼️ The three keys to success in real estate, and why most agents fail one

◼️ How building the right team multiplies your output and removes anxiety

Timestamps:

00:00:00 - Introduction

00:01:12 - The 5% Marketing Rule for Growth

00:02:34 - From Good Agent to Great Through Delegation

00:03:49 - Building a Team That Doubles Your Output

00:05:20 - The Three Keys to Real Estate Success

00:06:55 - Quality Connections Over Call Volume

00:07:43 - How Riley Marketed Himself Better Than Everyone

00:08:39 - Removing Financial Pressure to Make Better Choices

00:10:47 - Why Agents Must Invest in People and Marketing

00:12:09 - How Delegation Transformed Riley’s Business

00:13:55 - The Fear Agents Have About Growing a Team

00:15:24 - The Mindset Shift Behind 400K to 2M Growth

00:17:51 - Zero Texts, Zero Calls, Zero Emails Daily Routine

00:19:40 - How Faster Response Times Increase Listings

00:20:24 - Training Your Team to Handle Buyer Enquiries

00:21:05 - Why Vendors Don’t Care Who Makes the Calls

00:22:27 - Leveraging a Larger Team for More Buyers

00:23:43 - Why Associates Should Be on Your Marketing

00:24:29 - The Wrong Mindset: Fear of Training People Too Well

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Follow Riley Neaton:

https://www.instagram.com/riley_neaton/reels/

Get in touch: https://raywhiterockhampton.com.au/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan sits down with Will Torres, the Brisbane powerhouse who explains why most agents never break through, and what the top performers do differently.

◼️ Why most agents fail long before skill becomes the issue

◼️ The five non‑negotiables that drive consistent results

◼️ How obsession beats motivation every time

◼️ Why your environment determines your output

◼️ The habits that create the anxiety that actually pushes performance

Timestamps:

00:00:00 - Introduction

00:00:40 - Introducing Will Torres: High Energy and Passion

00:01:07 - The Duality of Will: Batman at Work, Bruce Wayne at Home

00:02:34 - Game Time: The Importance of Helping People

00:03:30 - Obsessed with the Industry and People

00:04:57 - Adapting Energy: Engaging with Different Personalities

00:05:42 - Investing in Habits Over Money

00:06:14 - The Importance of Screen Time Awareness

00:07:46 - Motivation vs. Habit: The Key to Consistency

00:08:49 - Calendar Management: Treating Calls as Appointments

00:09:55 - Five Non-Negotiables for Success

00:11:40 - The Power of Consistency in Real Estate

00:12:49 - The Long Game: Patience in Building Relationships

00:13:38 - Creating Anxiety Through Habits

00:14:39 - Feeling Guilty: A Sign of Commitment

00:15:57 - The Challenge of Hard Work

00:16:34 - Understanding Burnout: Planning for Mental Health

00:18:27 - The Role of Environment in Motivation

00:19:53 - Setting Appointments for Success

00:21:19 - Overcoming Challenges to Achieve Success

00:22:02 - From Refugee to Real Estate Success

00:22:55 - Stop Complaining and Start Taking Action

00:24:21 - Enjoying the Process: Making Calls Fun

00:25:39 - Maintaining Mental Toughness

00:26:03 - Energy and Product Knowledge in Sales

00:29:05 - The 10,000-Hour Rule: Breaking It Down

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Follow Will Torres:

https://www.instagram.com/the.willtorres/

https://www.facebook.com/torresproperty

https://www.instagram.com/torresproperty/

Get in touch: https://www.torresproperty.com.au/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Some agents nearly walk away before they ever hit their stride. In this new episode, Dan sits down with Ethan He, the selling principal and auctioneer at McGrath Clayton in Melbourne, to unpack how he rebuilt from zero, shifted his mindset and rose into the top 1% of Australia.

◼️ The buyer‑first approach that rebuilt his entire career

◼️ How long‑term habits and mindset replaced quick‑win thinking

◼️ The role of auctioneering, vendor management and data in a down market

Timestamps:

00:00:00 - Introduction

00:00:45 - Podcast Introduction and Guest Introduction

00:01:17 - Ethan's Achievements and Speaking Engagements

00:01:48 - Ethan's Personality and Energy

00:02:22 - Passion for Real Estate

00:02:49 - Genuine Care in Real Estate

00:03:30 - Ethan's Journey and Challenges

00:04:15 - Experience in China and Mindset Shift

00:05:08 - Differences Between China and Australia

00:06:01 - Starting Over and Focusing on Buyers

00:07:49 - Building Relationships with Buyers

00:08:50 - Providing Value and Building Trust

00:09:12 - Strategies for Getting Listings

00:09:58 - Understanding Client Needs

00:10:47 - Sacrifices and Challenges in Real Estate

00:12:07 - Investment in Career and Intense Work Periods

00:13:14 - Prioritizing Different Stages of Career

00:14:24 - Auctioneering and Its Impact

00:15:46 - Overcoming Personal Barriers

00:17:08 - Vendor Management and Market Changes

00:18:49 - Auction Strategy and Market Conditions

00:20:46 - Communication and Decision Making in Auctions

00:21:16 - Tips for Aligning Vendor Expectations

00:22:48 - Importance of Market Knowledge

00:23:12 - Keeping Vendors Updated with Market Trends

00:25:02 - Prospecting and Quality Conversations

00:26:49 - Dislike for Cold Calling and Alternative Strategies

00:27:14 - Rewards and Trust in Real Estate

00:28:32 - Challenges and Mental Toughness

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Follow Ethan He:

https://www.instagram.com/ethanhe_mcgrath/

https://www.facebook.com/ethaniel.he/

https://www.linkedin.com/in/ethan-he-08a038282