James Dooley and Charles Floate discuss SEO predictions for 2027, focusing on how AI mode, AI overviews and LLM-driven search could reshape the SEO industry. Charles Floate explains why Google moving towards AI as the default search experience could change traditional rankings, content strategy, brand visibility and off-page authority. The conversation covers the shift from one-domain SEO to wider entity building, third-party corroboration, sentiment, semantic content networks, podcasts, video, social media and Reddit. They also discuss why SEO may become closer to holistic marketing because AI systems use multiple sources to form answers. This video is useful for SEO professionals, marketers and business owners preparing for AI search, GEO, AI SEO and future ranking systems in 2027.

James Dooley and Charles Floate discuss the best SEO strategies working in 2026, focusing on how Google’s algorithm is shifting towards AI overview support, consensus-led content and verifiable information. Charles explains how topical authority, site focus, schema, third-party corroboration, link building and tier two link activation influence rankings because Google needs clear, trusted and repeated signals to understand what should rank. The conversation also covers how AI search, ChatGPT, Gemini, Claude and Perplexity are changing SEO strategy, why consensus matters across multiple indexed sources, and how parasite pages can reinforce a target ranking position. They also discuss user engagement, Chrome-based signals, traffic activation, social boosts and the limits of short-term virality. This video is useful for SEOs, affiliate marketers, agencies and brands planning SEO growth in 2026.

James Dooley is joined by Mike Lovatt, Paul Truscott and Luke Bastin to discuss SEO testing, split testing and why research and development is critical for staying ahead in modern search algorithms. The discussion covers private SEO testing groups, Google algorithm behaviour, split test experiments, transactional page optimisation, schema testing, AI visibility, task fulfilment, local SEO, structured data and search intent optimisation.

The group explains how testing different SEO strategies across industries and countries helps uncover what is genuinely working in today's algorithms rather than relying on outdated conference advice. Topics include subdomain geo-targeting, schema-driven snippets, SERP filter chips, mobile UX, corroborative SEO signals and the importance of collaborative testing communities for discovering new ranking factors and SEO opportunities.