Split Testing SEO Strategies That Work | James Dooley & Experts
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Split Testing SEO Strategies That Work | James Dooley & Experts
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Summary
James Dooley is joined by Mike Lovatt, Paul Truscott and Luke Bastin to discuss SEO testing, split testing and why research and development is critical for staying ahead in modern search algorithms. The discussion covers private SEO testing groups, Google algorithm behaviour, split test experiments, transactional page optimisation, schema testing, AI visibility, task fulfilment, local SEO, structured data and search intent optimisation.
The group explains how testing different SEO strategies across industries and countries helps uncover what is genuinely working in today's algorithms rather than relying on outdated conference advice. Topics include subdomain geo-targeting, schema-driven snippets, SERP filter chips, mobile UX, corroborative SEO signals and the importance of collaborative testing communities for discovering new ranking factors and SEO opportunities.