Dru Jaeger
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Dru Jaeger

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Dru Jaeger is an author, leadership consultant and social impact pioneer whose work centres on helping people take their next step. In 2014, Dru co-founded the social impact business Club Soda, where he played a pivotal role in supporting individuals to drink mindfully and live well. He is the author of the influential book How to Be a Mindful Drinker (published by Dorling Kindersley in 2019) and led the organisation’s courses, workshops, and webinars. After a lifetime of wandering, Dru settled in Fleetwood, Lancashire, a small town on the edge of Morecambe Bay, where he enjoys the best sunsets in the world with his partner Karl. He is currently working on a new book about Galicia’s Camiño dos Faros, a 200km trail that follows the Costa da Morte, the fabled coast of death. He also writes the weekly Substack, Pilgrimagic, for people interested in walking with intention and exploring their world.
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