Showing titles in International

In June 2020, prominent business and political leaders gathered for the fiftieth annual meeting of the World Economic Forum in Switzerland, under the rubric of "The Great Reset." In the words of WEF founder Klaus Schwab, the Great Reset is a "unique window of opportunity" afforded by the worldwide COVID-19 panic to build "a new social contract" ushering in a utopian era of economic, social, and environmental justice. But beneath their lofty and inspiring words, what are their actual plans?

Meet the economic gangster. He's the United Nations diplomat who double-parks his Mercedes on New York City streets at rush hour because the cops can't touch him--he has diplomatic immunity. He's the Chinese smuggler who dodges tariffs by magically transforming frozen chickens into frozen turkeys. The dictator, the warlord, the unscrupulous bureaucrat who bilks the developing world of billions in aid

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for more than a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry.

The Chinese government has more control over more wealth than any other government in world history. With the Communist Party controlling the "commanding heights" of the world's second-largest economy, China appears ideally structured to pursue economic statecraft, using economic resources to advance its foreign policy goals. Yet as this book shows, domestic complications frequently constrain Chinese leaders. They have responded with a distinctive approach to economic statecraft: orchestration. 

Western political discourse on cybersecurity is dominated by news of Chinese military development of cyberwarfare capabilities and cyber exploitation against foreign governments, corporations, and non-governmental organizations. Western accounts, however, tell only one side of the story. Chinese leaders are also concerned with cyber insecurity, and Chinese authors frequently note that China is also a victim of foreign cyber attacks—predominantly from the United States. China and Cybersecurity is a comprehensive analysis of China's cyberspace threats and policies.

Des leçons intemporelles sur ce qui ne change jamais dans un monde en perpétuel mouvement, par Morgan Housel, auteur de "La Psychologie de l'argent". Si vous faisiez un bond de cinq cents ans dans le passé ou dans le futur, vous seriez ahuri par l'état d'avancement des technologies et de la médecine. L'ordre géopolitique vous paraîtrait incompréhensible. Les langues et les dialectes vous seraient peut-être inintelligibles. Mais vous reconnaîtriez sans mal les principes universels qui régissent les comportements.

A groundbreaking study of a contentious practice that has become popular among the nouveaux riches, The Golden Passport takes listeners from the details of the application process to the geopolitical hydraulics of the citizenship industry. It's a business that thrives on uncertainty and imbalances of power between big, globalized economies and tiny states desperate for investment. In between are the fascinating stories of buyers, brokers, and sellers, all ready to profit from the citizenship trade.

Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years. In The Platform Paradox, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.

Did you know that the UAE ranks first among Middle East and North African countries in terms of economic freedom? That it also ranks among the top nations in the world in terms of security, stability, and diplomatic influence? If you’re like most people, you probably don’t know much about UAE’s legal system, its business environment, your rights and responsibilities. UAE Business Essentials is a no-nonsense guide to help you understand the system, protect yourself and thrive in one of the most vibrant economies in the world.

WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too.

15 Steps to Starting Your Business: A Clear, Actionable Guide to Launching with Confidence. Starting a business is exciting—but also overwhelming. Where do you even begin? How do you choose the right idea? And how do you navigate the financial, legal, and marketing challenges that come with launching?

As individuals, companies, and countries struggle to recover from the economic crisis, many are narrowly focused on forecasts for the next week, month, or quarter. Yet they should be asking what the global economy will look like in the years to come—where will the long-term risks and opportunities arise? These are the questions that Daniel Altman confronts in his provocative and indispensable book.

With humility and willingness to apply nature’s experience to our human-constructed world, DeFries demonstrates, we can withstand uncertain and perilous times. Exploring the lessons that life on Earth can teach us about coping with complexity, What Would Nature Do? offers timely options for civilization to reorganize for a safe and prosperous future.

A century ago, migrants often crossed an ocean and never saw their homelands again. Today, they call - or Skype - home the moment their flight has landed, and that's just the beginning. Thanks to cheap travel and easy communication, immigrants everywhere stay in intimate contact with their native countries, creating powerful cross-border networks. In Borderless Economics, Robert Guest, The Economist's business editor, travels through dozens of countries and 44 American states, observing how these networks create wealth, spread ideas and foster innovation.

Wirtschaftsnobelpreis 2019! Zwei preisgekrönte Ökonomen über Versagen und Verantwortung der Wirtschaftswissenschaftler. Ungleichheit, Armut, Migration, freier Handel, Wirtschaftswachstum und Umweltfragen sind die Probleme, die weltweit täglich die Schlagzeilen beherrschen. Hierzu wären Wissen und Rat von Wirtschaftswissenschaftlern dringend gefragt. Die für ihre bahnbrechenden Arbeiten zur Armutsforschung bekannten Ökonomen Esther Duflo und Abhijit Banerjee halten in diesem Buch ihren Kollegen provokant den Spiegel vor.

Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work, date and exercise to the products you buy and the news you read, numbers have worked their way into every part of our lives. But is life better this way? How are all of those numbers affecting us? With fascinating, sometimes frightening and sometimes shrewdly funny research, behavioural economists Micael Dahlen and Helge Thorbjørnsen explain why we're so attached to numbers and how we can free ourselves from their tyranny.

China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.  

The Courage to Continue spotlights the bi-partisan American tradition of environmental stewardship and its relevance in today’s business and political landscape. President Trump’s second term brings a whole-of-government national security strategy that permeates other policy priorities – energy, global trade, deregulation, military spending, industrial policy, immigration, and more. Although the Trump administration’s agenda includes rolling back environmental protections and propagating fossil fuel development, enshrining environmental security has long been an area of political cooperation.

Are you ready to unlock the potential of Instagram for your business? "Instagram Marketing for Beginners" provides a comprehensive guide to mastering the art of digital marketing on Instagram. With step-by-step instructions, readers can learn the basics of selecting a niche, targeting an audience, and creating engaging content. This book also reveals secrets to monetizing an Instagram account and growing a revenue-generating powerhouse. Plus, readers will benefit from the insider tips, tricks, and strategies to maximize the impact of their efforts.

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.