Showing titles in History & Culture

Brought to you by Penguin. Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn...

Humanity's first reusable spacecraft and the most complex machine ever built, NASA's space shuttle debuted with great promise and as a dependable source of wonder and national pride. But with the Challenger catastrophe in 1986, the whole space shuttle program came into question, as did NASA itself, so long an institution that was seemingly above reproach. Wheels Stop tells the stirring story of how, after the Challenger disaster, the space shuttle not only recovered but went on to perform its greatest missions.

In 2004, Android was two people who wanted to build camera software, but couldn't get investors interested. Today, Android is a large team at Google, delivering an operating system (including camera software) to over 3 billion devices worldwide. This is the inside story, told by the people who made it happen. Androids: The Team That Built the Android Operating System is a firsthand chronological account of how the startup began, how the team came together, and how they all built an operating system from the kernel level to its applications, and everything in between.  

As AI becomes smarter and more humanlike, our societies, our economies, and our humanity will undergo the most dramatic changes we've seen since the Agricultural Revolution. Some of these changes will enhance our species. Others may dehumanize us and make us more machinelike in our interactions with others. It's up to us to adapt and determine how we want to live and work. Are you ready? In I, Human psychologist Tomas Chamorro-Premuzic offers a guide for reclaiming ourselves in a world in which most of our decisions will be made for us.

In this fully revised and updated edition of his internationally best-selling book, pioneering theorist and entrepreneur Matthew Ball goes beyond the hype cycle to present a definitive account of the future of the internet. The Metaverse, according to Ball’s industry-shaping definition, is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences and underpin much of the physical world.

In Programmed Inequality, Marie Hicks explores the story of labor feminization and gendered technocracy that undercut British efforts to computerize. Women were a hidden engine of growth in high technology from World War II to the 1960s. As computing experienced a gender flip, labor problems grew into structural ones, and gender discrimination caused the nation's largest computer user to make decisions that were disastrous for the British computer industry and the nation as a whole.

What kind of fossils will we leave, as relics into the far future? A blizzard of new objects has suddenly appeared on Earth: plastic bottles, ballpoint pens, concrete flyways, chicken bones, cans, teabags, phones, shirts. They're produced for our comfort and pleasure then quickly discarded. This new-made treasure chest underpins our lives. But it is also giving a completely new style of fossilization to our planet. Designed to resist corrosion and decay, many will remain, petrified, as future geology.

When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?

"In Viral Voices, Carmine Gallo delivers a powerful roadmap for today's communicators."—Matt Abrahams, Lecturer at Stanford's Graduate School of Business and host of the Think Fast Talk Smart podcast "An accessible roadmap for anyone needing to get their message across successfully... This is...

Nat Eliason had six months to make as much money as possible before his first child was born. So, he turned to where countless others did in 2021: crypto. Within a year, he'd made millions writing code holding hundreds of millions of dollars of other people's money. He'd been hacked. He'd sold a picture of a monkey for two hundred grand. He'd become an influencer, speaking at conferences, and writing a weekly newsletter to tens of thousands of fans. Best of all, Nat had amassed a small fortune. But how much of this money was even real? 

Ambassadors from Earth relates the story of the first unmanned space probes and planetary explorers - from the Sputnik and Explorer satellites launched in the late 1950's to the thrilling interstellar Voyager missions of the '70's - that yielded some of the most celebrated successes and spectacular failures of the space age. Jay Gallentine delivers a quirky and unforgettable look at the lives and legacy of the Americans and Soviets who conceived, built, and guided those unmanned missions to the planets and beyond.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

In his first book since the bestselling Fermat's Enigma, Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo...

Landlords are using software to band together and organise artificial rent hikes. Uber is spiking the price of rides when your phone's about to die. And without drivers' knowledge, car companies are installing software that reports your driving behaviour to insurance companies, so they can...

The People Vs Tech is an enthralling account of how our fragile political system is being threatened by the digital revolution. Bartlett explains that by upholding six key pillars of democracy, we can save it before it is too late. We need to become active citizens; uphold a shared democratic culture; protect free elections; promote equality; safeguard competitive and civic freedoms; and trust in a sovereign authority. 

The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path towards monetizing your creations and how to avoid the get-rich-quick...

The definitive history of the Defense Advanced Research Projects Agency, the Pentagon agency that has quietly shaped war and technology for nearly sixty years. Founded in 1958 in response to the launch of Sputnik, the agency’s original mission was to create “the unimagined weapons of the...

’A fascinating hybrid. Part freewheeling history of the rise of the modern autonomous vehicle, part intimate memoir from an insider who was on the front lines for much of that history, Autonomy will more than bring readers up to speed on one of today’s most closely watched technologies’...

Bond—James Bond. In the 80s and 90s, the debonair superspy's games failed to live up to the giddy thrills of his films. That all changed when British studio Rare unleashed GoldenEye 007 in 1997. In basements and college dorms across the world, friends bumped shoulders while shooting, knifing, exploding, and slapping each other's digital faces in the Nintendo 64 game that would redefine the modern first-person shooter genre and become the most badass party game of its generation.

Clean water, paved roads, public transit, electricity and gas, sewers, waste processing, telecommunication, even the Internet—all this infrastructure is what makes cities work and powers our lives, often seamlessly and silently. Virtually everything we do and consume depends on infrastructure. Yet, most people have no idea how these systems work. How is water treated? How do cities manage rainwater? Why do traffic jams exist? How is electricity generated and distributed? What happens to trash after it is picked up? How does the Internet work?