Showing titles in History & Culture

In this digital age, many people are surrounded by modern technologies. They have access to a world with a device as small as their palm. A few hundred years back, it would be considered to be witchcraft when one was able to talk to someone halfway across the globe, see the Great Wall of China while still being in the United States, or participate in a meeting from the living room.

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

A new dawn of brain tracking and hacking is coming. Will you be prepared for what comes next? Imagine a world where your brain can be interrogated to learn your political beliefs, your thoughts can be used as evidence of a crime, and your own feelings can be held against you. A world where...

New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter. ‘An excitable, high-octane account’ – Independent In October 2022, Elon Musk...

On the 40th anniversary of Neil Postman's prophetic book Amusing Ourselves to Death (1985), Scrolling Ourselves to Death gathers today's most incisive writers to think critically about the shaping power of contemporary technology. This book explores Postman's insights, connects them to the challenges facing Christians today, and turns difficult challenges into life-giving opportunities for the church. Stepping back from their screens, listeners will be equipped to live faithfully, and grow spiritually, in a "scrolling ourselves to death" world.

The term metaverse is suddenly everywhere, from debates over Fortnite to the pages of the New York Times to the speeches of Mark Zuckerberg, who proclaimed in June 2021 that “the overarching goal” of Facebook is to “bring the metaverse to life”. But what, exactly, is the metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is the successor to the mobile internet that has defined the last two decades. 

“A compelling new biography… [The Greatest Capitalist Who Ever Lived] spins the Watsons into near-Shakespearean figures, as if ‘Succession’ were set in the era of ‘Mad Men’.”​ ―The New York Times Book Review Editors' Choice The enduring story of Thomas Watson Jr.—a figure...

With the rapid development of artificial intelligence and labor-saving technologies like self-checkouts and automated factories, the future of work has never been more uncertain, and even jobs requiring high levels of human interaction are no longer safe. The Last Human Job explores the human connections that underlie our work, arguing that what people do for each other in these settings is valuable and worth preserving.

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

What happens when intelligent machines aren’t just in our pockets but are also driving our cars, making our decisions, folding our laundry, and educating our kids? You’ve heard the hype: AI will make us healthier, give every child a personalized tutor, run our businesses more efficiently...

Nobody meant for this to happen. Facebook didn't mean to facilitate a genocide. Twitter didn't want to be used to harass women. YouTube never planned to radicalise young men. But with billions of users, these platforms need only tweak their algorithms to generate more 'engagement'. In so doing, they bring unrest to previously settled communities and erode our relationships. Social warming has happened gradually - as a by-product of our preposterously convenient digital existence.

No city can survive without water, and lots of it. Today we take the stuff for granted: turn a tap and it gushes out. But it wasn't always so. For centuries London, one of the largest and richest cities in the world, struggled to supply its citizens with reliable, clean water. The Mercenary River tells the story of that struggle from the Middle Ages to the present day. Based on new research, it tells a tale of remarkable technological, scientific and organisational breakthroughs, but also a story of greed and complacency, high finance and low politics. 

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become...

Colonialism has not disappeared; it has taken a new form. In the new world order where data is the new oil, big Tech companies are grabbing our most basic natural resources - our data - exploiting our labour and connections, and repackaging our information to control our views, track our movements, record our conversations and discriminate against us. In this searing, cutting-edge guide, two leading global researchers and founders of the concept of data colonialism reveal how history can help us understand the emerging future - and how we can fight back.

If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put it on the shelf, lend it to a friend, or sell it at a garage sale. But is the same thing true for the eBooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your eBook vendor can delete the book from your device without warning or explanation - as Amazon deleted Orwell's 1984 from the Kindles of surprised readers.

In 1979, Elizabeth Eisenstein provided the first full-scale treatment of the 15th-century printing revolution in the West in her monumental two-volume work, The Printing Press as an Agent of Change. This abridged edition, after summarizing the initial changes introduced by the establishment of printing shops, goes on to discuss how printing challenged traditional institutions and affected three major cultural movements: the Renaissance, the Reformation, and the rise of modern science.

Unlock the power of data and artificial intelligence with the Fundamentals Series—a comprehensive two-book collection designed to equip you with the essential skills to succeed in today’s technology-driven world. Whether you’re looking to build a career in data analytics, harness the potential of AI, or monetize cutting-edge tools like large language models, this series provides the ultimate roadmap.

Im neuen Buch des renommierten Zukunftsforschers und Technologie-Visionärs Ray Kurzweil wird eine faszinierende Vision der kommenden Jahre und Jahrzehnte entworfen – eine Welt, die von KI durchdrungen sein wird. Kurzweil skizziert in diesem intensiven Leseerlebnis eine Zukunft, in der Mensch und Maschine untrennbar miteinander verbunden sind. Eine Zukunft, in der wir unser Bewusstsein auf eine höhere Ebene heben werden, in der wir uns aus virtuellen Neuronen neu erschaffen werden, in der wir länger leben, gesünder und freier sein werden als je zuvor.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution. 

The history of computing could be told as the story of hardware and software or the story of the Internet or the story of "smart" handheld devices, with subplots involving IBM, Microsoft, Apple, Facebook, and Twitter. In this concise and accessible account of the invention and development of digital technology, computer historian Paul Ceruzzi offers a broader and more useful perspective. He identifies four major threads that run throughout all of computing's technological development.