Showing titles in Computers & Technology

AI for Business is a 30-day tactical framework designed to take you from "overwhelmed operator" to "strategic architect". Using the PROCESS Framework, you will systematically audit the chaos, pinpoint the 20 percent of tasks driving 80 percent of your drag, and engineer a machine that executes the boring work without you.

In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.

Jim Norton is a pervert in the truest sense of the word. The physical equivalent of a tall slug, he pays top dollar for massages with happy endings and is fascinated by shitty sitcoms and fat girls. He is also, at times, racially offensive and morally repugnant. He spares no one in his comedy --...

Industry expert Alex Aniel spent two years interviewing key former members of Capcom staff, allowing him to tell the inside story of how Resident Evil was envisioned as early as the late 1980s, how its unexpected and unprecedented success saved the company from financial trouble, how the series struggled at the turn of the century, and, eventually, how a new generation of creators was born after the release of Resident Evil 4. 

What happens when artificial intelligence saturates political life and depletes the planet? How is AI shaping our understanding of ourselves and our societies? Drawing on more than a decade of research, award-winning scholar Kate Crawford reveals how AI is a technology of extraction: from the minerals drawn from the earth, to the labor pulled from low-wage information workers, to the data taken from every action and expression. This book reveals how this planetary network is fueling a shift toward undemocratic governance and increased inequity.  

In Coaching Agile Teams, Lyssa Adkins gives agile coaches the insights they need to adopt this new mind-set and to guide teams to extraordinary performance in a re-energized work environment. You’ll gain a deep view into the role of the agile coach, discover what works and what doesn’t, and learn how to adapt powerful skills from many allied disciplines, including the fields of professional coaching and mentoring.

The most ambitious RPG in video-game history is now being honoured with the most extravagant book-length appraisal yet, written by beloved Elden Ring lore expert Geoff “SmoughTown” Truscott. Prepare for a comprehensive deep dive into the mythology underpinning Miyazaki’s latest masterpiece.

The #1 New York Times bestseller from David McCullough, two-time winner of the Pulitzer Prize—the dramatic story-behind-the-story about the courageous brothers who taught the world how to fly—Wilbur and Orville Wright. On a winter day in 1903, in the Outer Banks of North Carolina, two...

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Despite AI’s power to innovate daily life and revolutionize organizations, public trust in AI is low. For companies to take full advantage of AI, it is vital that they adopt and communicate a responsible approach in order to build consumer, employee and investor confidence. Governing the Machine provides business leaders with a practical and flexible framework for building comprehensive and robust AI governance. It empowers organizations to reap the benefits, while ensuring that AI is trustworthy, sustainable and a source of opportunity and profit rather than liability and harm.

The AI Product Playbook: Strategies, Skills, and Frameworks for the AI-Driven Product Manager, by Dr. Marily Nika and Diego Granados, is a practical resource designed to empower product managers to effectively build, launch, and manage successful AI-powered products. This playbook bridges the gap between artificial intelligence theory and real-world product management, offering actionable learnings tailored to non-technical professionals. 

In Electronic Dreams, Tom Lean tells the story of how computers invaded British homes for the first time, as people set aside their worries of electronic brains and Big Brother and embraced the wonder technology of the 1980s. This book charts the history of the rise and fall of the home computer, the family of futuristic and quirky machines that took computing from the realm of science and science fiction to being a user-friendly domestic technology.

Instant New York Times Bestseller In time for Apple’s 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the...

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

Unlock the potential of Generative AI with this Large Language Model production-ready playbook for seamless deployment, optimization, and scaling. This hands-on guide takes you beyond theory, offering expert strategies for integrating LLMs into real-world applications using retrieval-augmented generation (RAG), vector databases, PEFT, LoRA, and scalable inference architectures. Whether you're an ML engineer, data scientist, or MLOps practitioner, you’ll gain the technical know-how to operationalize LLMs efficiently, reduce compute costs, and ensure rock-solid reliability in production.

Brought to you by Penguin. An acclaimed physicist signposts a new revolution in fundamental physics, and with it a new description of reality For the last century, physics has been following the paths set out by the same two theories—quantum mechanics and general relativity—and, let’s face...

The key to a booming business is your community. Founder of social media consultancy The Selfhood Daisy Morris is here with the ultimate guide for all the side-hustlers, creators, business owners and freelancers looking to build a genuine community on social media. This audiobook drops the jargon - Daisy will teach you how to take your community on a journey. From brand awareness through to conversion, you will have the confidence to expand your reach while nurturing your existing fans, followers, subscribers and customers to turn them in to loyal and repeat customers.

An inside view of the AI revolution, from the people and companies making it happen. How did we build large language models? How do they think, if they think? What will the world look like if we have billions of AIs that are as smart as humans, or even smarter?

Mental health matters! Learn how to assess your mental health today - and understand what's normal for you. Discover the seven universal truths that everyone should remember, and the mental fitness foundations that will boost you. And exercise your mind with the mental health toolkit that will help you thrive.

Great software is something to marvel at: powerful, elegant, functional, a pleasure to work with as both a developer and as a user. Great software isn’t written by machines. It is written by professionals with an unshakable commitment to craftsmanship. The Clean Coder will help you become one of them - and earn the pride and fulfillment that they alone possess.