Showing titles in Business Ethics

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible...

Join a Growing Movement: Learn how you can join a global movement to redefine success in business, led by well-known icons like Patagonia and Ben & Jerry's, disruptive upstarts like Warby Parker and Etsy, and recently covered by The New York Times, The Economist, The Wall Street Journal, Inc., and Entrepreneur.

Trust continues to be the most pivotal element needed in successful relationships—from the personal to the political to business. With compelling examples, convincing research, and penetrating insights, Covey and Link teach people how to develop optimal trust relationships by mastering Smart...

Following a deadly car crash, small-town lawyer Lance Cooper risked everything to battle one of the most powerful auto corporations in the world to get justice for a young woman. A fast-paced, journalistic account of tragedy turned to triumph, despair to hope, Cobalt Cover-Up is an inspirational...

Neither Washington DC, Wall Street, Mexico, China, the Feds, nor the media are the cause of our problems - nor are they the cure. What happens after all the bogeymen have been vanquished? What if opposing the incompetence of the European Union, the biases of the American media, the corruption of crony capitalism, the arrogance of political power brokers, and allegedly unfair global trade deals is not enough? The key to American prosperity in this new era of populism is for moral people to make responsibility matter again by renewing personal virtue.

This audiobook is narrated by an AI Voice. This is the official OpenStax Entrepreneurship audiobook, produced by Audileo, a valued OpenStax Technology Partner. This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of...

For the better part of a century, the left has been waging a slow, methodical battle for control of the institutions of Western civilization. This book provides a comprehensive overview of the problem and the players involved, both on the aggressive, hard-charging left and in the nascent conservative resistance. Soukup explains what the left is doing and how and why the right must be prepared and willing to fight back to save this critical aspect of American culture from becoming another, more economically powerful version of the “woke” college campus.

If you've ever tried to use search engine optimization but failed to get the web traffic your content deserves, then you know that learning SEO is confusing if not outright daunting. Where to start? Now take Facebook: A colossal entity with over one billion daily users interacting with each other and checking their newsfeed constantly - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook - the most powerful form of social media - to their advantage.

Leadership is alive when it is used for others. It dies when it is all about you. Anyone can make an impact. All you need is influence - the most potent professional asset on the planet. The problem is that influence is also the most underused asset on the planet. And the primary reason is that the enemy of influence is a universal human trait: self-preservation. You guard your ideas, your status, and your reputation.

The definitive, easy to understand and breakthrough guide on how young people can take their limited first income and turn it into a small fortune by the time they turn thirty from an expert financial planner. Most people know that there are 70 million Baby Boomers in America today....but what...

Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.  

Brought to you by Penguin. Capitalism is failing and the tools we are relying on to fix it - corporate social responsibility, divestment, impact investing, and government control - are only making things worse. -Chevron boasts about the $50 million per year it spends on renewable energy whilst...

This audiobook is narrated by an AI Voice. This is the official OpenStax Business Ethics audiobook, produced by Audileo, an authorized OpenStax Technology Partner. Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title...

Bestsellerautor Eric Ries zeigt, wie Unternehmen eine nachhaltige und zugleich florierende Zukunft gestalten können. Alle reden von Purpose, doch wie können Unternehmen profitabel arbeiten und zugleich menschliches Wohlergehen und langfristige Nachhaltigkeit fördern? Wie können sie...

In Kind by Michael G. Neece offers valuable insights for those seeking to achieve career success and create a better future, both at work and in the world.

In Future Ready: Your Organization’s Guide to Rethinking Climate, Resilience, and Sustainability, a team of business leaders with deep expertise in engineering, planning, finance, project, program implementation and advisory consulting perspective delivers an essential guide for executives, managers, and other business and infrastructure organization leaders to set and implement a resilience, sustainability and ESG strategy in complex project and operating environments.

In Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future.

Inteligência artificial. Informática cognitiva. A Singularidade. Obesidade digital. Comida impressa. A Internet das Coisas. A morte da privacidade. O fim do trabalho-como-o-conhecemos e longevidade radical: o confronto iminente entre tecnologia e humanidade já se está a apressar na nossa direção. Que valores morais está preparado para defender – antes de o sentido de "ser humano" mudar para sempre?

Everyone, at some point in their life, will be asked to be a leader. Leadership skills are highly sought after by employers and are also essential to lasting success in business and life. But the problem with most leadership books is that they are just common knowledge, taken from other writers and not useful. This book presents proven skills and qualities that are tried and tested to help you develop into your greatest potential as a leader. Become more than just “the boss" people follow only because they have to. Instead master the ability to inspire and lead people.

Paul A. Pagnato has tapped into an incredible brain trust of world-renowned experts from a diverse set of challenging disciplines, each having encountered the intersection of exponential growth and transparency. Their honest assessment for turning challenges into opportunities is inspirational. Their work is changing the world, and now through the prism of transparency, the wave of the future is upon us.