Showing titles in Marketing

This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

Prosperous Coach Podcast is hosted by Rhonda Hess, international business mentor and niche strategist for new coaches. Her weekly show offers eye opening guidance and inspiration about how to choose a profitable coaching niche, create authentic messaging, design magnetic coaching programs and other topics to help you get noticed by ideal clients who will pay well. Rhonda also shares coaching tools, client management tips, money mindset and moving beyond limiting beliefs. Rhonda has over 20 years of experience in coaching, marketing, curriculum development, copy writing and editing. Learn about...

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Get quick, practical advice to help you speak with clarity, presence, confidence, and impact, whether you're presenting in a meeting, on stage, or on camera. This show delivers bite-sized episodes that answer the most common questions about public speaking and presentations, based on the Speaking Your Brand® podcast and narrated by host Carol Cox's professionally cloned AI voice. If you want to feel more confident and sound more compelling every time you speak, you're in the right place.

Fear? Sweaty palms? Don’t know what to say? Afraid of how others will react? Why do we avoid setting appointments? Our self-image says to us, “Don’t take a chance.” Motivation alone won’t fix this. Our minds will come up with excuses not to set the appointment. How can we make setting appointments enjoyable? First, we will learn to make appointments a passion, something we look forward to. And second? We will learn the exact words to say to avoid rejection and to reduce tension with our prospects.

The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.

In Exactly What to Say: For Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

🚀 STOP CHASING FOLLOWERS. START BUILDING REAL INFLUENCE, INCOME, AND FREEDOM. 🚀 In today’s digital economy, attention alone doesn’t build success. Trust does. The creators and entrepreneurs who win aren’t just visible — they have a clear social media marketing strategy and a...

🚀 YOU’VE MASTERED YOUR CRAFT—NOW IT’S TIME THE WORLD KNOWS YOUR NAME 🚀 Skill gets you started. Personal branding gets you noticed. If you want to grow your professional reputation, expand your online presence, and become a recognized authority in your field, you need more than talent...

Viele Blogs scheitern nicht am Inhalt. Sie scheitern am System. Rechtsunsicherheit, fehlende Struktur, keine klare Monetarisierung – und am Ende viel Arbeit ohne Ergebnis. Genau hier setzt Das Blog-Prinzip an.

Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn how to successfully use your podcast as a marketing tool for lead generation and business growth. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you are interested in podcast marketing, Profits Through Podcasting is for you! Host Joel Oliver, owner of East Coast Studio, has assisted hundreds of entrepreneurs in producing successful podcasts. Hear...

What makes a balm feel like a mother's touch? How did a packet of noodles become India's comfort food? How did a brand name become synonymous with a cure for a cold? And why do some brands create categories while others merely compete? Desi Disruptors is not a book about marketing jargon...

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Welcome to BAM: Building Authority Through Media, the show helping attorneys stand out in a world where everyone sounds the same. If your content is getting ignored, your message isn’t hitting home, or your brand looks like everyone else’s… this is the show for you. Each episode features "superhero" experts who are breaking the mold. Each one shares how they’ve built authority through content, storytelling, and showing up differently online. Set inside the BAM universe, every guest takes on a "larger than life" persona while delivering real, practical insights you can use. We give ...

The Children’s Book Marketing Made Easy Podcast helps self-published children’s book authors grow their audience, increase book sales, and build a profitable publishing business using simple, organic strategies. Hosted by full-time award-winning Author and Illustrator Harleigh Manske, each episode shares actionable tips for Amazon KDP, email list growth, and consistent traffic—adapted from high-value YouTube content for learning on the go.

I help product-based business owners build, grow, and scale profitable Shopify stores. As a Shopify strategist, digital marketer and someone who’s actually built, scaled and sold product-based businesses, I don’t just teach Shopify... I’ve lived it. From scrappy beginnings to sustainable growth, real profits, eventual exit and launch of a new business. Everything I teach is rooted in:✔️ Real-world experience✔️ Data-backed marketing decisions✔️ Systems that support growth, not burnout

Are you tired of posting YouTube videos that get buried while others seem to go viral overnight? The digital landscape has shifted dramatically, and YouTube Shorts is now the fastest path to building a massive audience without spending countless hours on long-form content. Whether you are a complete beginner or a small business owner looking to explode your online presence, mastering the YouTube Shorts algorithm is your ticket to rapid channel growth and real income.