Showing titles in Consumer Behavior & Market Research
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El punto clave [The Tipping Point]
- Cómo los pequeños detalles pueden marcar una gran diferencia
- By: Malcolm Gladwell, Inés Belaustegui Trías
- Narrated by: Edson Matus
- Length: 9 hrs and 6 mins
- Unabridged
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En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.
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El punto clave [The Tipping Point]
- Cómo los pequeños detalles pueden marcar una gran diferencia
- Narrated by: Edson Matus
- Length: 9 hrs and 6 mins
- Release date: 14-12-17
- Language: Spanish
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£11.00 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Ignore Your Customers (and They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- By: Micah Solomon
- Narrated by: Jakob Lewis, Gabe Wicks, John Behrens
- Length: 5 hrs and 16 mins
- Unabridged
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The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field. Great customer service may be today's most essential competitive advantage. This book gives a step-by-step plan to craft a customer service culture and...
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Strong start and hung on (just about)
- By jc on 05-03-20
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Ignore Your Customers (and They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- Narrated by: Jakob Lewis, Gabe Wicks, John Behrens
- Length: 5 hrs and 16 mins
- Release date: 14-01-20
- Language: English
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£10.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- By: David R. Bell
- Narrated by: Tom Parks
- Length: 6 hrs and 38 mins
- Unabridged
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Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Narrated by: Tom Parks
- Length: 6 hrs and 38 mins
- Release date: 15-07-14
- Language: English
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£13.48 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- By: Andrea Olson
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Unabridged
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Release date: 14-06-22
- Language: English
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America's Romance with the English Garden
- By: Thomas J. Mickey
- Narrated by: Mickey Gousset
- Length: 7 hrs and 53 mins
- Unabridged
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America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.
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America's Romance with the English Garden
- Narrated by: Mickey Gousset
- Length: 7 hrs and 53 mins
- Release date: 04-11-18
- Language: English
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£13.91 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Business Case for Love
- How Companies Get Bragged About Today
- By: Marc Cox
- Narrated by: Matthew Lloyd Davies
- Length: 6 hrs and 25 mins
- Unabridged
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Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people. The quality of relationships, both inside and outside the organization, is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most.
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The overall premise of this book is excellent BUT ..
- By david Bayles on 02-05-23
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The Business Case for Love
- How Companies Get Bragged About Today
- Narrated by: Matthew Lloyd Davies
- Length: 6 hrs and 25 mins
- Release date: 02-03-21
- Language: English
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The Everything Store Sales Guide
- How to Make Money with Amazon FBA
- By: Smart Reads
- Narrated by: Mark Peterson
- Length: 1 hr and 10 mins
- Unabridged
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Have you been looking for a way to start a successful online business? Do you dream of leaving your nine-to-five job so you can be your own boss? Would you like to have a position that can give you the financial freedom you've dreamed of? If you answered yes to any of these questions, the Fulfillment by Amazon (FBA) program may be what you're looking for. In this book, you'll find out all the basic questions you have about using this unique program.
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The Everything Store Sales Guide
- How to Make Money with Amazon FBA
- Narrated by: Mark Peterson
- Length: 1 hr and 10 mins
- Release date: 28-04-17
- Language: English
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£7.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Safe and Secure: 10 Essential Steps for Seniors to Protect Against Financial Abuse
- By: Fran Tarkenton, Rick Gossett
- Narrated by: Frank Gerard
- Length: 1 hr and 47 mins
- Unabridged
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Thieves and scammers are on the prowl for easy targets who have significant exposed assets - and if you're a senior citizen who saved for retirement, you may be the perfect mark. Fran Tarkenton, the NFL Hall of Fame quarterback who became a successful entrepreneur, has partnered with certified public accountant and financial executive Rick Gossett to present this practical, up-to-date guide to scam-proofing your savings during your golden years.
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Safe and Secure: 10 Essential Steps for Seniors to Protect Against Financial Abuse
- Narrated by: Frank Gerard
- Length: 1 hr and 47 mins
- Release date: 01-08-19
- Language: English
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Unabridged
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Release date: 26-03-24
- Language: English
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This Is Personal
- The Art of Delivering the Right Email at the Right Time
- By: Brennan Dunn
- Narrated by: Matt Weisgerber
- Length: 6 hrs and 14 mins
- Unabridged
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Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy. This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.
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This Is Personal
- The Art of Delivering the Right Email at the Right Time
- Narrated by: Matt Weisgerber
- Length: 6 hrs and 14 mins
- Release date: 17-10-23
- Language: English
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- By: Susan Wilner Golden
- Narrated by: Petrea Burchard
- Length: 5 hrs and 59 mins
- Unabridged
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Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Narrated by: Petrea Burchard
- Length: 5 hrs and 59 mins
- Release date: 14-06-22
- Language: English
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£12.44 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Booze, Babe, and the Little Black Dress
- How Innovators of the Roaring 20s Created the Consumer Revolution
- By: Jason Voiovich
- Narrated by: Jason Voiovich
- Length: 15 hrs and 6 mins
- Unabridged
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Booze, Babe, and the Little Black Dress retells the epic stories of the decade that addicted all of us to the shopping experience. Is that a good thing? A bad thing? Or something in between? Listen and choose for yourself.
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Booze, Babe, and the Little Black Dress
- How Innovators of the Roaring 20s Created the Consumer Revolution
- Narrated by: Jason Voiovich
- Length: 15 hrs and 6 mins
- Release date: 28-06-23
- Language: English
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£16.50 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Wallet Allocation Rule
- Winning the Battle for Share
- By: Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, and others
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Unabridged
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The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.
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The Wallet Allocation Rule
- Winning the Battle for Share
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Release date: 27-07-20
- Language: English
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£12.44 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- By: Dr. Lanny Ebenstein
- Narrated by: Traber Burns
- Length: 8 hrs and 51 mins
- Unabridged
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Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Narrated by: Traber Burns
- Length: 8 hrs and 51 mins
- Release date: 02-10-12
- Language: English
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£14.51 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Sales Factor: The Power of Using Human Psychology to Sell Whatever You Want
- By: Grant Gitomer
- Narrated by: Brian Tracy
- Length: 43 mins
- Unabridged
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The person you sell to needs to know you understand what their problem or issue is. As human beings, we need to feel validated, understood, and cared for. Addressing this in your sales copy or your sales script will help it become much more effective, resulting in more conversions and a distinct advantage over your competitors.
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The Sales Factor: The Power of Using Human Psychology to Sell Whatever You Want
- Narrated by: Brian Tracy
- Length: 43 mins
- Release date: 27-03-19
- Language: English
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£5.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- By: Eddie Yoon
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Unabridged
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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The same idea repeated over and over
- By Kindle Customer on 19-09-23
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Release date: 05-05-17
- Language: English
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£11.26 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- By: Brian Solis
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Unabridged
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Release date: 01-03-12
- Language: English
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£14.57 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Secrets of the Moneylab
- How Understanding People Will Increase Your Profits
- By: Kay-Yut Chen, Marina Krakovsky
- Narrated by: Matt Addis
- Length: 8 hrs and 28 mins
- Unabridged
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Overall4
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The unabridged, downloadable audiobook edition of Kay-Yut Chen and Marina Krakovsky's practical guide, Secrets of the Moneylab: How Understanding People Will Increase Your Profits, read by the actor Matt Addis. Sensational books like Freakonomics have shown how human behaviour follows...
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Secrets of the Moneylab
- How Understanding People Will Increase Your Profits
- Narrated by: Matt Addis
- Length: 8 hrs and 28 mins
- Release date: 11-02-11
- Language: English
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£8.62 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- By: Kevin Davis
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 27 mins
- Unabridged
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 27 mins
- Release date: 02-10-20
- Language: English
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Social Responsibility: When Pigs Fly
- Bigshots' Bull
- By: Pete Geissler
- Narrated by: Julie Eickhoff
- Length: 43 mins
- Unabridged
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This chapter-level book can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising and public relations folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated or brainwashed.
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Social Responsibility: When Pigs Fly
- Bigshots' Bull
- Narrated by: Julie Eickhoff
- Length: 43 mins
- Release date: 28-09-15
- Language: English
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£4.63 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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