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È arrivato il momento in cui la pubblicità ha raggiunto per alcuni lo status di scienza. Si basa su principi fissi ed è ragionevolmente esatta. Le cause e gli effetti sono stati analizzati fino a essere ben compresi. I metodi di procedura corretti sono stati dimostrati e stabiliti. Sappiamo cosa è più efficace e agiamo sulla base di leggi fondamentali. La pubblicità, un tempo un azzardo, è diventata, sotto una direzione capace, una delle imprese più sicure. Di certo, nessun'altra impresa con possibilità paragonabili può comportare un rischio così basso.

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

At just 13 years old, he faced a challenge that most teenagers never confront: how to help support his struggling family. Armed with only $100 and an unwavering resolve, he discovered e-commerce drop-shipping and embarked on a journey that would transform his, and his family's life forever. In this compelling memoir and practical guide, you’ll follow his extraordinary rise from middle school student to e-commerce mogul. With vivid personal stories and hard-earned wisdom, he shares how he turned initial setbacks into a thriving business, eventually generating multiple 8-figures by 25.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.

If you want to learn how to increase your sales and leads and grow your following fast, then check out this two-in-one audiobook. You'll learn how to use Facebook advertising and Instagram marketing to build a real audience and sell more.

If you're a self-published author without a large platform or following, you will never be able to promote more than the published authors with huge marketing budgets. But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies).

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was...

Вы можете получить в 2 раза, 10 раз или 100 раз больше лидов, чем сейчас, не меняя ничего в том, что вы продаете... В этой книге собраны игровые схемы, которые привели меня от спящего на полу в спортзале до владельца портфеля компаний, приносящих $200 000 000 в год, менее чем за десять лет. Хотите знать самую большую разницу между этими двумя периодами? В количестве получаемых мною ссылок.

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.

От автора рекордной серии $100MЛН (БОЛЕЕ 5 000 000 экземпляров книг серии продано)Это не просто книга. Это сборник глав с проверенными тактиками, которые я не включил в серию $100MЛН, потому что они были «слишком продвинутыми», «слишком нишевыми» или «слишком математическими».Проще говоря, они слишком хорошо работают в конкретных ситуациях.

Si vous avez une entreprise, ce livre vous aidera à en tirer le meilleur parti. Si vous n'avez pas d'entreprise, il vous aidera à en créer une. Si vous avez des parents, ce livre vous aidera à leur offrir une retraite confortable. Si vous avez des concurrents, ce livre vous aidera à les battre. Si vous avez des objectifs financiers, ce livre vous aidera à les atteindre. Si vous souhaitez en savoir plus sur le livre... Un Modèle d'Argent est une séquence délibérée d'offres.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.

Author Mike Rayford presents an amazing tool for any marketing professional or small business owner who wants to create and market their digital products, curate high-quality scalable content, and leverage social media tools to build a seven-figure online business. The internet quickly progressed from a small research network to a robust commercial infrastructure with an ever-increasing user base. As a result, new business functions such as e-commerce and digital marketing change how companies reach out to and connect with customers.

Facebook is the most popular and effective social media to advertise a product or a business. It has more than 1.8 billion active users, and several ad formats. In this era people spend a tremendous amount of time on their phone and if you learn to target the right audience Facebook advertising will help you sell almost anything. This book covers the latest strategies that are working on Facebook right now.

Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.  

Learn how to get what you want. Learn how to increase conversion rates on anything. Learn how to make it easier to write anything (using formulas and mind-hacks).

In a market dominated by conglomerates, competition between small businesses is at its peak. Branding is a way for a business to make it to the top, plus improve its operations. It’s all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this audiobook is here to set the record straight for branding.

This short, easy-to-listen audiobook will help your service business to thrive by overcoming the three biggest challenges to growth that all companies selling services as opposed to those that manufacture or sell products, have to address. By listening to this audiobook and using this tool, you’ll be able to clearly communicate your business strategy or purpose directly to your people, your customers, and partners with the support of practical and effective ways to build your business and your brand.

B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.