Showing titles in Marketing & Sales

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.

Leadership is the cornerstone of the network marketing profession. How you show up as leader will make or break your results and the results of your teammates...In this short and powerful audiobook, and in his typical, “hold nothing back” style, Ray Higdon teaches his most important and freakishly effective leadership principles and strategies for growing, building, and maintaining a thriving team....

The perfect prospect. The perfect presentation. And our prospect says, "No". What happened? Our prospect did not connect with or understand our presentation. Our presentation is clear to us, but our prospect understands the world differently. Yes, our prospect understands a different language. There are four different color personalities, and each of those personalities interprets our world differently. They have their own viewpoint and their own language. They make their decisions based upon their viewpoint, and the language we use to present to them has to match their personality.

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn’t the same as copy that sells.

The Big Technology Podcast takes you behind the scenes in the tech world featuring interviews with plugged-in insiders and outside agitators. Alex Kantrowitz, a Silicon Valley journalist who's interviewed the world's top tech CEOs — from Mark Zuckerberg to Larry Ellison — is the host.

Author Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable.

Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The...

In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change. In his classic, no-nonsense style, Jeb gives you fifty-five easy to consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down.

More than 100 years of research and countless millions of dollars have been invested in seeking the causes for success and failure in selling. Let Brian Tracy teach you the key success principle in selling, the law of indirect effort, the most powerful buying influence, the use of authority in selling, the "feel, felt, found" method of dealing with objections, how to get past gatekeepers, how to get action and close the sale, the Pareto principle in modern selling, and the key questions for time management in selling.

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

Welcome to the Resilient Retail Game Plan - giving you retail insights, retail trends updates and best practices for any retailer, from Shopify stores to bricks and mortar units. I'm Catherine Erdly, veteran retail expert and consultant and also founder of The Resilient Retail Club. This is the podcast for anyone wanting to start, grow, or scale a profitable small medium or large product retail business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. I'm dedicated to breaking down the concepts and tools I...

Why trying to be the best … competing like crazy … makes you mediocre Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s...

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.

Unlock the Full Potential of Your SaaS Product with Strategic Pricing. Innovative products create immense value for their customers. Strategic pricing is the art of capturing that value. In this essential guide, pricing expert James D. Wilton shares his most valuable insights from more than a decade of transforming pricing strategies for startups and tech giants alike. With over 20,000 hours of hands-on experience at Monevate and McKinsey & Company, Wilton is recognized as one of the worldʼs leading authorities on SaaS pricing.

Penguin presents the audiobook edition of Blockchain Revolution by Don and Alex Tapscott, read by John Chancer. 'This book has had an enormous impact' Satya Nadella, CEO, Microsoft 'Spectacular. Mind-blowing in its expansiveness and profundity' Steve Wozniak, co-founder of Apple 'Iconic' Clay...

Imagine this: You’re running your small business, but your website gets lost in the sea of search results. Meanwhile, your competitors seem to have figured out the secret to success. What if there was a way to transform your online presence and put your business right in front of your customers? People now expect instant, accurate answers when they search for information. This shift creates a huge opportunity for businesses to stand out by using Answer Engine Optimization (AEO). AEO is your key to reaching more customers through search results, voice searches, and local discoveries.

Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.

** A New York Times, Wall Street Journal, and USAToday Bestseller ** Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success...