Showing titles in Small Business

Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor.

Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything. Sometimes, it seems like learning a new skill is impossible. But whether you are interested in pursuing a full-times sales career, want to make extra money...

Let's not beat around the bush, Covid made a total mess for musicians, producers, bands, DJs, road crew, venue owners, lighting engineers, and anyone else involved in the industry. The main lesson that I learnt from it all…don’t put all your eggs in one basket. Now, during the aftermath of it all, we see the cost-of-living crisis, and now a recession. So, we need to find new ways to protect ourselves from anything that could endanger our livelihoods again in the future.

International speaker, business coach, serial entrepreneur, and cofounder of High Performance Salon Academy, Jason Everett has helped salon owners across the world rediscover their passions and reignite their salons’ success. If you are ready to finally become the salon owner you have always wanted to be, with a dream team of service providers and all the money you need, then make Profitable Salon Owner your new BFF.

Do you want to start your own candle business quickly...without wasting time or money...even if you have never made a candle before? I know what you are thinking, you are seeing a lot of homemade candle companies popping up. Who is going to buy your candles over the next candle company? But you don’t have to worry, there is space for you in the market. Creating a business exactly how you envisioned it isn’t simple, but it's much easier than you think once you know the steps! Anyone can start this business and make it a success.

How do rainmakers consistently and continuously sell their ideas and grow their client base? They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking. In Selling Your Expertise, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Whether you're a national practice partner or an independent attorney just starting out, this book equips you with the knowledge you need.

There is a mountain of hype around positive thinking. But have you noticed that positive thinking doesn’t, well, work? That's because positivity is just an emotion, and at the end of the day it doesn't change the reality of the situations we face. The Simple Shift turns positive thinking on its head and transforms it into something practical - a way of adopting beliefs that can change the way you see reality and make major obstacles into easily resolvable issues.

Brought to you by Penguin. The Survival Guide for Entrepreneurial Success from Harvard Professor, Tom Eisenmann 90% of all startups fail. But why? For the past decade, this is a question that Tom Eisenmann has tried to answer. Focusing his research and his MBA class at Harvard University on the...

Unlock the secrets to mastering high ticket sales and close premium deals with confidence using the proven, step-by-step phone sales blueprint in this comprehensive guide. Whether you're a coach, consultant, freelancer, or service provider, this book will transform the way you connect with clients, build trust, handle objections, and close deals worth thousands or even tens of thousands of dollars.

In this latest offering from Tim Lyons, a renowned fitness pro, seasoned entrepreneur, and marketing expert, he takes you through mistakes gym owners make, distilling over 15 years of first-hand experience into a handy guide. With real-world examples and actionable advice, Lyons covers everything from location misses, mismanaging teams, blunders in marketing, all through to how gyms handle their clients. He provides practical insights on bouncing back from mistakes, optimizing operations, and building a strong community brand.

Start-Up Century describes how the current entrepreneurial revolution came into being, the challenges it faces, and the exciting future it promises. Why this revolution is happening, and how we as individuals, societies and democracies respond to it, are now amongst the most pressing questions of the 21st century - and this book is here to answer them. Start-Up Century is the story of how and why start-ups - and not corporates - will be the dominant form of work in the 21st century, and what this means for our institutions, culture and livelihoods.

Here’s the deal: You may love the idea of starting your own eyelash business, but you have no idea where to get started. Fortunately, this book will give you the blueprint you need to build an eyelash extension business that you will love. Just imagine what life would be like being your own boss, setting your own hours, and being in control of your income. Achieving these things can be easy with the proper knowledge. It doesn’t have to take years of learning from your own mistakes to be successful with this business.

Axiom Award Gold Medalist for Business Theory Finance expert, law professor, and fellow overwhelmed consumer Kathryn Judge investigates the surprising ways that middlemen have taken control of the economy at the expense of the rest of us, and provides practical guidance about how to regain...

Do you have a successful line of product that you know people want to try but who may not be ready to commit or might be overwhelmed by the selection? Do you have an idea for a curated experience that you could provide to subscribers monthly but you don't know where to start? Step-by-step, Sarah...

This audiobook offers instruction on living the freelancer dream. It explains in simple terms the procedures and tactics to help you get started on this new way of life. It will also define some legal terms and give you practical tools for a head start on your freelancing career.

50 Things to Know About Publishing an eBook on Smashwords will introduce you to the exciting world of eBook publishing on Smashwords, the world's largest distributor of indie books.

Short and punchy, with quick tips, The Little Book of Thinking Big will have your imagination, creativity, and determination firing on all cylinders. You'll come away with a set of big goals to fuel and drive your big life.  

Will pressing the elevator button three times put it into “faster mode”? Did we break the secret elevator code? No. We all look for ways to break the “hidden codes” in our lives. Why? To better understand our world. Or maybe to discover shortcuts. It is the same when we try to understand our brains and the brains of our prospects.

Wondering how you can become a successful soap-maker? Did you know that soap-making is easier than you might think? Do you want to earn a little extra income in the comfort of your own home? In this audiobook, you’ll learn everything you need to know about soap-making and starting a business in this field. Let us guide you through the various stages of soap-making, including your new at-home industry! If you are interested in learning about soap-making and how to start a soap-making business, this audiobook is your stepping stone into the entire process.

Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting road map for anyone age 50-plus looking to be their own boss and launch their dream business.