Showing titles in New Business Enterprises

Revised and Expanded Edition. Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled. THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers...

When Before You Quit Your Job was written and published, it was a guidebook for aspiring entrepreneurs. Today - with the job market in shambles, overseas outsourcing and high unemployment - it can be a path to the salvation so many are looking for: A way take control of their life and use their skills and talents to create their future. Before You Quit Your Job asks: Do you have a million-dollar idea? Are you afraid of failing? Are you tired of making other people rich? Are you sick of taking order from your boss? Are you tired of working hard and not getting ahead?

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. 

In Starting a Business: Your Step-by-Step Guide to a Profitable Business, veteran entrepreneur Arthur Bell takes you through every essential step of launching and growing a successful business. With over 25 years of experience, he breaks it down into clear, actionable strategies anyone can follow—no business degree required.

AI-Built Digital Empire is a practical, step-by-step guide for solopreneurs, creators, consultants, and online business builders who want to scale faster—without hiring teams, burning out, or working longer hours. This book shows how artificial intelligence can act as a silent co-founder, handling automation, content creation, customer engagement, analytics, and workflows while you focus on strategy and vision.

Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. How can businesses break through to drive real change? The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

In this bestselling book, authors Jeff Dyer, Hal Gregersen, and Clayton M. Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

Do you have a groundbreaking idea that keeps you up at night, a compelling vision for a product or service you wish existed? This isn't just a fleeting thought; it's the genesis of every significant venture. Startup from Scratch is your essential roadmap, designed for anyone who dares to dream but isn't sure where to begin.

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.

Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.

The New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim...

In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms.

Using a data-driven approach, Super Founders is a “must-read” (Eric Yuan, founder and CEO, Zoom) examination of what differentiates billion-dollar startups from the rest Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups...

In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.

You've seen what AI can do. You've watched the demos, tested the tools, bookmarked the threads. But somewhere between inspiration and execution, the path blurred. Too many options. Too many gurus. Too many "ultimate guides" that left you with more questions than answers. It’s true—the window is open, but it won't stay open forever. This 2-in-1 collection gives you everything you need to go from stuck to profitable, whether you want to launch a lean AI service from scratch or scale a full agency that replaces your salary.

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

Scaling up excellence is the key to creating a great organisation. It's how a small enterprise expands without losing focus. It's how a brilliant new idea or plan developed by the few goes on to be adopted by the many. And, in hard times and tough situations, it's how pockets of smart new thinking overcome cultures of indifference or negativity. An organisation that doesn't know how to scale up what is best within it won't achieve long-term success.

- Penguin presents the audiobook edition of Be More Pirate written and read by Sam Conniff Allende. Whatever your ambitions, ideas and challenges, this book will revolutionize the way you live, think and work today, and tomorrow. Pirates didn't just break the rules, they rewrote them. They...

Dirty White Boy is a vivid mosaic of modern London, caught between the ghosts of the past and the uncertainties of the future. With an unforgettable cast of characters ranging from Chico the camp queen to Pam the Fag Lady (with guest spots by stars like Kathy Griffin and Graham Norton), these compulsively listenable true tales offer a wry panorama of Soho's rich and often raucous subcultures.

Stock Trading Essentials is a complete, all-in-one bundle designed to guide you from the fundamentals of investing to professional-level trading strategies, while helping you develop the mindset required for consistent results. Instead of jumping between disconnected concepts, this collection brings structure, clarity, and practical insight into one cohesive learning experience.