Win the Sale: From Customer Objections to Objectives
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Win the Sale: From Customer Objections to Objectives
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Summary
It's a sales focused episode this week! Brian and senior sales consultant, Matt Kaisner, sit down for a conversation about when prospects serve up an objection during a sales pitch. They talk about ways to respond that can help turn these objections into objectives that you and your customer can work on together to win the sale.
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