We’ve hit the final episode of Camp Cannes Roll Call, and the BarkleyOKRP village goes out on a high (and hilariously sleep-deprived) note. Mariah Haberman hosts our last fireside chat from the French Riviera with Katy Hornaday, Nate Swift, and Sean Corcoran. From luggage drama to media magic, the crew dishes on their biggest takeaways, Cannes MVP moments, and what they’re bottling up (not rosé, Sean) to bring back to the Midwest. There’s one last roll call, one chaotic word game, and a whole lot of optimism about the future of creativity, media, and Big Indie ambition.

Day 4 from Camp Cannes brought the heat—and not just the Mediterranean sun. Mariah, Katy, Nate, Sean, and special guest Nicole Portwood (CMO at Suja Life) rallied around the campfire to break down the Fizz FM campaign for Slice—a nostalgia-fueled AI radio station built in a lightning-fast two weeks with BarkleyOKRP and Google. From Lo-Fi beats to 40 original songs about soda, the work sparked conversation not just for its creativity, but for doing something AI literally made possible for the first time. We also get honest, audacious takes on what AI can and shouldn’t do, dinner with the Clios, optimism from DeepMind, extinct animals, and hot dogs that slay.

Day three at Camp Cannes was anything but chill. Between panels, croissants, and one unfortunate pre-dessert cheese incident, the BarkleyOKRP crew dug into work that went deep and got people talking—like balloon installations spotlighting teen mental health and a Vaseline hackathon turned influencer marketplace. The crew tackled AI anxiety, risk-taking brands, and the power of long-term agency-client trust, all before logging 25,000 steps in jeans. Also? Snail mail. Real(ish) snail mail.