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They Create Worlds

They Create Worlds

By: Alex Smith and Jeffrey Daum
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The games we love reveal something true about who we are, and about the world that made them. They Create Worlds is a podcast about the people, technology, and forces that built the video game industry.

Through video game history, the show looks at how culture, business, and technology shaped what we play, tracing the choices and circumstances that led to the games so many people around the world enjoy.

Each episode digs into where games came from, who made them, and why they were made the way they were. Business decisions, technological shifts, and creative choices all shaped what ended up on screen, and the show covers all of it together, not just one piece in isolation.

Hosted by Alex Smith and Jeffrey Daum, They Create Worlds grew out of long conversations about the strange corners of the industry and the patterns that only show up when you look across companies, platforms, and decades. That conversational feel remains, built on careful research, clear structure and editing that makes even the deepest topics easy to listen to.

History turns out to be less settled than it looks. New documents surface, memories conflict, and the clean stories about why things happened the way they did rarely survive contact with the evidence. The show digs into all of that, following the creative and business forces that pushed and pulled on each other, and uncovering the human stories that lie beneath the games so many people around the world enjoy.

New episodes are released twice a month.

Copyright 2015-2026 . All rights reserved. World
Episodes
  • Vivendi Electric Boogaloo

    Vivendi Electric Boogaloo
    Jun 15 2026
    TCW Podcast Episode 260 - Vivendi Electric Boogaloo How does a Canadian liquor company end up owning Universal Studios and, eventually, help create Activision Blizzard? Seagram chased diversification as liquor sales softened, tried to take over Conoco, and instead wound up with a 25% stake in DuPont that generated most of its earnings. Edgar Bronfman Jr. sold that stake to buy MCA from Matsushita, inheriting a mismanaged Universal. He then doubled down on music with a $10.6 billion PolyGram deal just as Napster, the dot com bubble, and changing listening habits blew up the old record business model. With media stocks riding high, the rest of the Bronfman family wanted out, and Jean-Marie Messier at Vivendi stepped in, using Canal+ and an all‑stock transaction to fold Seagram into Vivendi and create Vivendi Universal. On the games side, Havas Interactive and the former CUC and Cendant software assets were combined with Universal’s own games business, including the franchises of Crash Bandicoot and Spyro the Dragon, under a new label: Vivendi Universal Games. Then the bubble burst, Vivendi’s debt and deceptive cash accounting caught up with Messier, and he was forced out, leaving his successors to sell assets and manage the fallout. Inside the games group, Blizzard’s success defined the division, culminating in World of Warcraft’s launch and the later decision to combine Vivendi’s games business with Activision. That deal created Activision Blizzard, gave Vivendi a way to tap cash when its telecom business went bad, and set the stage for Activision Blizzard's eventual separation from Vivendi. Vivendi made one last, mostly unsuccessful push into games through moves on Ubisoft and the takeover of Gameloft. TCW 064 - Rise and Fall of Infogrames Part 1: https://www.theycreateworlds.com/episodes/TCW064-rise-and-fall-of-infogrames-part-1 TCW 065 - Rise and Fall of Infogrames Part 2: https://www.theycreateworlds.com/episodes/TCW065-the-rise-and-fall-of-infogrames-part-2 TCW 114 - The Wizards of Sir-Tech: https://www.theycreateworlds.com/episodes/TCW114-the-wizards-of-sir-tech TCW 115 - The Return of the Sdraziw of Sir Tech: https://www.theycreateworlds.com/episodes/TCW115-the-return-of-the-sdraziw-of-sir-tech TCW 251 - Virgin Games: https://www.theycreateworlds.com/episodes/TCW251-virgin-games TCW 184 - A Very Naughty Dog Pt 1: https://www.theycreateworlds.com/episodes/TCW184-a-very-naughty-dog-pt-1 TCW 185 - A Very Naughty Dog Pt 2: https://www.theycreateworlds.com/episodes/TCW185-a-very-naughty-dog-pt-2 Spyro the Dragon (PSX): https://www.youtube.com/watch?v=lrVKjNR0-SE Crash Bandicoot (PSX): https://www.youtube.com/watch?v=9HtPF0ers1w TCW 162 - Spinnaker Software: https://www.theycreateworlds.com/episodes/TCW162-spinnaker-software TCW 071 - A Story of Brøderbund: https://www.theycreateworlds.com/episodes/TCW071-a-story-of-broderbund TCW 072 - The Mysteries of Brøderbund: https://www.theycreateworlds.com/episodes/TCW072-the-mysteries-of-broderbund TCW 039 - On-Line Systems: https://www.theycreateworlds.com/episodes/TCW039-on-line-systems TCW 040 - Sierra On-Line: https://www.theycreateworlds.com/episodes/TCW040-sierra-on-line TCW 221 - North to Hellgate London: https://www.theycreateworlds.com/episodes/TCW221-north-to-hellgate-london TCW 249 - New World Computing: https://www.theycreateworlds.com/episodes/TCW249-new-world-computing TCW 055 - Blizzard Hellfire and the World of Warcraft: https://www.theycreateworlds.com/episodes/TCW055-blizzard-hellfire-and-the-world-of-warcraft Play Nice: The Rise, Fall, and Future of Blizzard Entertainment: https://www.amazon.com/Play-Nice-Future-Blizzard-Entertainment/dp/1538725428 Disney's Dreamlight Valley: https://www.youtube.com/watch?v=dOuZFZOVLmc New episodes are on the 1st and 15th of every month! TCW Email: feedback@theycreateworlds.com BlueSky: @theycreateworlds.bsky.social Patreon: https://www.patreon.com/theycreateworlds Alex's Video Game History Blog: http://videogamehistorian.wordpress.com Alex's book: http://bit.ly/TCWBOOK1 Intro Music: Josh Woodward - Airplane Mode - Music - "Airplane Mode" by Josh Woodward. Free download: http://joshwoodward.com/song/AirplaneMode Outro Music: RoleMusic - Bacterial Love: http://freemusicarchive.org/music/Rolemusic/Pop_Singles_Compilation_2014/01_rolemusic_-_bacterial_love Copyright: Attribution: http://creativecommons.org/licenses/by/4.0/
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    1 hr and 10 mins
  • A Cendant to Vivendi

    A Cendant to Vivendi
    Jun 1 2026
    TCW Podcast Episode 259 - A Cendant to Vivendi CUC International looked like a company that never missed. Quarter after quarter, just barely beating estimates, right up until the moment Henry Silverman got access to their books and found out why. When a new customer signed up, CUC booked a full year of revenue immediately, even though billing was monthly. If that customer left before the year was up, CUC never corrected the books. The money just stayed there. Perfectly functional assets were declared worthless on paper, with the supposed losses paid off using money from merger funds. That same merger money was then counted again as incoming revenue, making the company look larger and more profitable than it was. Over $500 million in income that never existed. Walter Forbes was forced to resign and was eventually convicted of the largest accounting scandal of the time. Cendant realized the software and games division itself had been part of the machinery. They sold it to French media company Havas. That sale landed in the orbit of Vivendi, a sprawling conglomerate that had started as a 19th century French waterworks company. Its CEO Jean-Marie Messier had bigger things in mind. AOL had just merged with Time Warner, and Messier was not going to watch an American walled garden of films, music, and games swallow the market he wanted to own. TCW 258 - The Shenanigans of CUC Software: https://www.theycreateworlds.com/episodes/TCW258-the-shenanigans-of-cuc-software TCW 039 - On-Line Systems: https://www.theycreateworlds.com/episodes/TCW039-on-line-systems TCW 040 - Sierra On-Line: https://www.theycreateworlds.com/episodes/TCW040-sierra-on-line TCW 054 - Blizzard: Vikings and Warcraft: https://www.theycreateworlds.com/episodes/TCW054-blizzard-vikings-and-warcraft TCW 055 - Blizzard: Hellfire and the World… of WarCraft: https://www.theycreateworlds.com/episodes/TCW055-blizzard-hellfire-and-the-world-of-warcraft TCW 219 - Diablo 1: https://www.theycreateworlds.com/episodes/TCW219-diablo-1 TCW 220 - Diablo 2: https://www.theycreateworlds.com/episodes/TCW220-diablo-2 TCW 221 - North to Hellgate London: https://www.theycreateworlds.com/episodes/TCW221-north-to-hellgate-london TCW 230 - Crafting the World of WarCraft: https://www.theycreateworlds.com/episodes/TCW230-crafting-the-world-of-warcraft Space Jam Website: https://www.spacejam.com/1996/ The Digital Antiquarian - The End of Sierra as We Knew It - Part 1 - The Acquisition: https://www.filfre.net/2025/04/the-end-of-sierra-as-we-knew-it-part-1-the-acquisition/ The Digital Antiquarian - The End of Sierra as We Knew It - Part 2 - The Scandal: https://www.filfre.net/2025/04/the-end-of-sierra-as-we-knew-it-part-2-the-scandal/ The Digital Antiquarian - The End of Sierra as We Knew It - Part 3 - The Dog Days of Oakhurst: https://www.filfre.net/2025/05/the-end-of-sierra-as-we-knew-it-part-3-the-dog-days-of-oakhurst/ The Digital Antiquarian - The End of Sierra as We Knew It - Part 4 - Chainsaw Monday: https://www.filfre.net/2025/05/the-end-of-sierra-as-we-knew-it-part-4-chainsaw-monday/ TCW 139 - Tec Toy and Brazil: https://www.theycreateworlds.com/episodes/TCW139-tec-toy-and-brazil New episodes are on the 1st and 15th of every month! TCW Email: feedback@theycreateworlds.com BlueSky: @theycreateworlds.bsky.social Patreon: https://www.patreon.com/theycreateworlds Alex's Video Game History Blog: http://videogamehistorian.wordpress.com Alex's book: http://bit.ly/TCWBOOK1 Intro Music: Josh Woodward - Airplane Mode - Music - "Airplane Mode" by Josh Woodward. Free download: http://joshwoodward.com/song/AirplaneMode Outro Music: RoleMusic - Bacterial Love: http://freemusicarchive.org/music/Rolemusic/Pop_Singles_Compilation_2014/01_rolemusic_-_bacterial_love Copyright: Attribution: http://creativecommons.org/licenses/by/4.0/
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    1 hr and 29 mins
  • The Shenanigans of CUC Software

    The Shenanigans of CUC Software
    May 15 2026

    TCW Podcast Episode 258 - The Shenanigans of CUC Software

    Walter Forbes built CUC International from Comp-U-Card, a phone-in discount shopping club that cut out the middleman with a small markup and annual fee, not unlike a proto-Amazon Prime. As computer networks like CompuServe, Prodigy, and GEnie rose, CUC pivoted online and Forbes set his sights on the games business, joining the Sierra On-Line board and buying out Ken Williams and Davidson and Associates for a combined 1.7 billion dollars in stock swaps. Despite promises to Williams that he would not be secondary to a competitor, Bob Davidson of Davidson and Associates ended up running the software division, and when Davidson discovered something troubling enough to dump his stock and left. The cracks were beginning to show. Williams tried to take over, was not given the time of day, and eventually left. Forbes meanwhile pursued a merger with Henry Silverman's HFS, a hospitality giant owning Days Inn, Ramada, Howard Johnson, Century 21, Coldwell Banker, and Avis, forming the new conglomerate Cendant. The true depth of the shenanigans were only starting to show. How could a company consistently just barely beat analyst/market estimates?

    Comp-U-Card News Brief: https://www.youtube.com/watch?v=P6H5mdSHyNQ

    Credit Card Impression Machines: https://www.youtube.com/shorts/S5c2mA1cnv4

    New Innovations in Credit Cards (1985): https://www.youtube.com/watch?v=_TBD8HTssRA

    The Simpsons - The Truth: https://www.youtube.com/watch?v=-Nc88_ZEfxg

    TCW 039 - On-Line Systems: https://www.theycreateworlds.com/episodes/TCW039-on-line-systems

    TCW 040 - Sierra On-Line: https://www.theycreateworlds.com/episodes/TCW040-sierra-on-line

    Word Attack (PC-DOS 1983): https://www.youtube.com/watch?v=ZJf13H9Wbnk

    Math Blaster (PC-DOS 1983): https://www.youtube.com/watch?v=WKi_g0g8EWQ

    TCW 162 - Spinnaker Software: https://www.theycreateworlds.com/episodes/TCW162-spinnaker-software

    TCW 054 - Blizzard: Vikings and Warcraft: https://www.theycreateworlds.com/episodes/TCW054-blizzard-vikings-and-warcraft

    TCW 071 - A story of Brøderbund!: https://www.theycreateworlds.com/episodes/TCW071-a-story-of-broderbund

    TCW 072 - The MYSTeries of Brøderbund! - : https://www.theycreateworlds.com/episodes/TCW072-the-mysteries-of-broderbund

    New episodes are on the 1st and 15th of every month!

    TCW Email: feedback@theycreateworlds.com

    BlueSky: @theycreateworlds.bsky.social

    Patreon: https://www.patreon.com/theycreateworlds

    Alex's Video Game History Blog: http://videogamehistorian.wordpress.com

    Alex's book: http://bit.ly/TCWBOOK1

    Intro Music: Josh Woodward - Airplane Mode - Music - "Airplane Mode" by Josh Woodward. Free download: http://joshwoodward.com/song/AirplaneMode

    Outro Music: RoleMusic - Bacterial Love: http://freemusicarchive.org/music/Rolemusic/Pop_Singles_Compilation_2014/01_rolemusic_-_bacterial_love

    Copyright: Attribution: http://creativecommons.org/licenses/by/4.0/
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    1 hr and 23 mins
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