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The StoryBrand Podcast

The StoryBrand Podcast

By: StoryBrand.com
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 Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.Donald Miller Words, LLC. All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • #68: Stop Telling Your Story (It's Costing You Customers)

    #68: Stop Telling Your Story (It's Costing You Customers)
    Apr 20 2026
    A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers aren't looking for a brand to admire. They're looking for a guide who understands their problem and can help them solve it. When your message starts in the wrong place, your customer tunes out before you ever get a chance to help. How do you know if your brand is leading with the wrong story?

    In this episode, host Donald Miller breaks down the difference between primary and secondary messaging and explains why that shift changes everything. He shows how to talk about your customer's problem, communicate why you care, prove you can help, and make the next step clear. Don also shares simple website tests to help customers quickly understand what you offer and why it matters. Tune in to create messaging that drives more sales.

    Connect with Donald Miller on social media:

    https://www.instagram.com/donaldmiller/

    https://www.facebook.com/donaldmillerwords

    http://StoryBrand.com

    Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework
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    15 mins
  • #67: The Real Reason Your Business Isn't Growing

    #67: The Real Reason Your Business Isn't Growing
    Apr 13 2026
    Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don't lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast?

    In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He breaks down the "curse of knowledge," why people say "I'll think about it," and the 3 questions your messaging must answer in seconds. This episode gives you a simple framework to clarify your message so customers engage, trust you, and take action.

    Connect with Donald Miller on social media:

    https://www.instagram.com/donaldmiller/

    https://www.facebook.com/donaldmillerwords

    http://StoryBrand.com

    Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework
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    18 mins
  • #66: The 3 Tactical Moves That Build Customer Loyalty

    #66: The 3 Tactical Moves That Build Customer Loyalty
    Apr 6 2026
    If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Customer loyalty is often won or lost in the small moments. People come back because of how you make them feel. In a world full of rushed and forgettable service, customers remember businesses that treat them with dignity. They want to feel seen, respected, and cared for. The problem is, many leaders say they want to serve customers well, but they never define what that actually looks like for their team. So how do you create an experience people actually remember?

    In this episode of the StoryBrand Podcast, Donald Miller breaks down how Chick-fil-A built customer loyalty by making people feel valued. Drawing from his own experience with the company, Don shares 3 practical tactics that communicate respect, from saying "my pleasure" to carrying trays and walking guests to their cars in the rain. This episode will help you create simple, repeatable ways to make customers feel important and keep them coming back.

    Connect with Donald Miller on social media:

    https://www.instagram.com/donaldmiller/

    https://www.facebook.com/donaldmillerwords

    http://StoryBrand.com

    Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework

    Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!
    Show More Show Less
    16 mins
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