Join Ben Murray as he sits down with Guy Sheetrit, the innovative CEO and founder of Lyrie AI, for a deep dive into the fast-evolving world of SaaS, cybersecurity, and artificial intelligence. The conversation focuses on Guy’s extraordinary journey—from being one of Israel’s first internet-connected teens and a pioneer in SEO, to rebuilding everything after a failed IPO, and launching a cutting-edge AI-powered cybersecurity platform in Dubai.

A key theme that emerges is resilience and reinvention. Ben and Guy explore the challenges and opportunities of building in stealth, redefining industry standards with autonomous cyber agents, and addressing threats others aren’t even detecting. Discover how Lyrie is transforming cybersecurity for organizations of all sizes, what it takes to raise strategic capital without losing product focus, and Guy’s vision to make the ATP protocol the new global benchmark.

Don’t miss this episode if you want a behind-the-scenes look at SaaS entrepreneurship, next-gen cybersecurity, and the future of AI in business defense.

Show Notes:

00:00 Early business success and pre-COVID struggles

03:51 Moving business to Dubai

10:44 Self-funding and costly GPU expenses

12:03 Meeting with Joshua in Dubai

15:19 Early revenue and growth strategies

19:02 Concerns about advanced AI access

22:56 Marketing plan for 1 million clients

24:27 Checking and improving SEO

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/lyrie-ai-raises-2m-pre-seed-round

Guy Sheetrit’s LinkedIn: https://www.linkedin.com/in/guysheetrit/

Lyrie AI’s LinkedIn: https://www.linkedin.com/company/lyrie-ai/about/

Lyrie AI’s Website: https://lyrie.ai/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome back to The SaaS CFO Podcast! In today’s episode, Ben sits down with Rohit Bhadange, co-founder and CEO of Zamp—the operating system for sales tax compliance that’s bringing much-needed visibility and automation to a traditionally complex space.

From his roots in investment banking and private equity to launching Zamp in 2022, Rohit Bhadange shares how his team is reshaping compliance for the entire digital economy, serving everyone from early-stage SaaS founders to enterprises approaching $500 million in revenue. Learn how Zamp leverages AI and data transparency to drive operational leverage and win trust from both customers and accounting partners, resulting in rapid fundraising traction and a business growing 5–6x since their Series A.

We’ll discuss Zamp’s approach to pricing, global expansion, customer acquisition strategies, and hear Rohit Bhadange's insight on SaaS growth metrics, operating leverage, and what sets a modern compliance platform apart. Whether you’re a SaaS founder, CFO, or just fascinated by the evolving intersection of AI and finance, this conversation is packed with valuable takeaways.

Show Notes:

00:00 Targeting mid-sized enterprise customers

03:20 Expanding international market reach

09:26 Building in Stealth Mode

11:03 Choosing the Right Investors

14:01 Improving AI with Transparent Workflows

17:48 Outcome-based pricing strategy

21:27 Growth and efficiency improvements

23:30 Where to find Rohit online

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/zamp-bags-30m-in-total-funding

Rohit Bhandage’s LinkedIn: https://www.linkedin.com/in/rohitbhadange/

Zamp’s LinkedIn: https://www.linkedin.com/company/zamptax/

Zamp’s Website: https://zamp.com/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Join Ben Murray on The SaaS CFO Podcast as he welcomes Pac O'Shea, CEO and co-founder of Round Treasury. In this episode, Pac O'Shea shares his journey from fintech consulting to launching a SaaS company focused on automating finance operations for growing businesses.

Discover how Round Treasury is using AI and automation to streamline cash management, accounts payable, and reporting, empowering CFOs and founders to save time and make smarter financial decisions. Pac O'Shea talks about building secure agentic workflows, the realities of raising capital in today’s AI-driven market, and why transparency in pricing matters.

Whether you’re a finance leader or startup founder, you’ll get practical insights into the future of back office automation, the challenges of scaling a SaaS company, and strategies for engaging with CFOs in a rapidly changing tech landscape.

Show Notes:

00:00 Early treasury product for businesses

04:48 Building AI for Stable Coin Payments

07:38 Testing AI for banking tasks

13:13 Customer referrals and word-of-mouth

14:36 Discussing the pricing model update

17:40 Hiring focus and enterprise projects

Links:

Pac O’Shea’s LinkedIn: https://www.linkedin.com/in/pac-o-shea/

Round Treasury’s LinkedIn: https://www.linkedin.com/company/roundtreasury

Round Treasury’s Website: https://www.roundtreasury.com/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray