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The ROI Online Podcast

The ROI Online Podcast

By: Steve Brown
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Summary

Steve Brown believes you, the entrepreneur, are the invisible hero of today’s economy. You fight hard to create value for your customers and provide jobs for over half of the American workforce. As an entrepreneur himself, Steve knows what you face today as you fight to grow your business. That’s why, on The ROI Online Podcast, he introduces you to forward-thinking business leaders you can enjoy meeting. As you listen to these fun conversations, you’ll realize you’re not alone. Many of your peers have faced similar business challenges and have come out on top. This is the place where you will meet other interesting heroes just like you and learn new perspectives and ideas that will help empower you as you journey towards success.© 2026 The ROI Online Podcast Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Make It Make Sense
    May 7 2026

    Someone asks, “Can you explain this real quick?” and suddenly you are translating a messy, technical concept in real time. We built a repeatable way to make that moment easy. The trick is not dumping more information. It is sequencing the information so the brain accepts it, starting with visuals that follow a story and only later moving into details.

    We walk through our Tiptoe Framework for explaining complex topics: start with a single infographic that shows the whole idea at a glance, move into a slide deck that connects the dots step by step, then finish with a written leave-behind for anyone who wants the deep dive. Along the way, we show why “don’t start the meeting with the handout” is more than a slogan. It is a practical rule for leadership communication, training, and marketing because people remember pictures and narrative tension far better than paragraphs of jargon.

    To make it concrete, we use stablecoins as the demo topic and build the explainer inside NotebookLM. You will hear a plain-English breakdown of what stablecoins are, what “stable” really means, how reserve backing supports a one-to-one value with the US dollar, and why that matters for digital payments, cross-border transfers, and everyday spending. We also share a simple, high-leverage prompt that generates a graphic novel style explainer in steps, turning confusing “noise” into structured “music” your audience can follow.

    If you are a leader, founder, educator, or marketer who needs clearer explanations and faster content creation, this is a practical playbook you can reuse weekly. Subscribe, share this with someone who always gets the hard questions, and leave a review. What topic do you want us to tiptoe into next?

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    22 mins
  • How A Surf School Founder Inspires Smarter AI Content With NotebookLM
    Apr 30 2026

    I didn’t expect a surf trip on the coast of El Salvador to turn into one of the clearest business lessons I’ve seen all year, but that’s exactly what happened. I’m down here for an AI conference, I extend my stay, and I end up watching a surf instructor teach with total presence. The instructor is also the owner, Alex Naboa, and seeing him operate in his element makes me ask the question that hits every founder sooner or later: did I design my work around where I actually shine?

    Alex’s project is called Surfing Your Fears, and the name isn’t a gimmick. He’s lived the reality behind it through years of building a life during uncertainty, serving his community, and pushing through fear when it wasn’t optional. We talk about how the ocean mirrors your life, why reactions in the water look a lot like reactions in business and family, and how community becomes part of the “lineup” you earn your place in. His story stretches from scraping by with simple jobs to creating programs like free English schools, water projects, and surf therapy that helps people process trauma.

    Then I switch gears and demonstrate a practical AI workflow: how I take our messy, rambling interview and use NotebookLM as a grounded content engine. I walk through the Sources approach, why “gold in, gold out” actually matters for accuracy, and the kinds of assets you can generate fast: an infographic story arc, graphic-novel style quote boards, slide-style deep dives, reports, and even a founder profile article ready for a website or magazine. If you want a repeatable system for AI content repurposing, podcast marketing assets, and high-stakes communication prep, you’ll get it here.

    Subscribe, share this with a friend who needs a smarter content workflow, and leave a review with the best asset you’d generate first.

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    25 mins
  • How To Turn A Rough Diagram Into On-Brand Visual Storytelling
    Apr 29 2026

    You can love a website’s look and feel and still have no idea how to recreate it without losing your voice. We start with that exact problem, then pull the camera back to the real issue: most business communication breaks because it ignores story. Once you see every slide, web page, proposal, and email as a hero’s journey, you stop dumping information and start guiding people through uncertainty toward a clear future state.

    We walk through the classic arc (status quo, rising action, free fall, determination, return) and why it shows up in everyday life and high-stakes leadership decisions. Prospects aren’t just comparing options; they’re managing risk, protecting their reputation, and looking for a plan they can defend internally. When you bake the rules of story into your value proposition and visual communication, the message “clicks” because it matches how the brain already organizes meaning and emotion.

    Then we get practical with Google NotebookLM (Notebook LM). We show how to build a source-grounded knowledge base, why “gold in, gold out” matters, and how a master prompt can carry your brand style guide, colors, and tone across everything you generate. You’ll hear the iterative process in real time: first outputs that miss the mark, tighter prompts and better sources, and revisions that turn technical labels into human language that communicates feeling. The payoff is a repeatable workflow for creating on-brand slide decks, web page sections, and supporting visuals that make your story easier to understand and harder to forget.

    If you want clearer messaging, stronger storytelling, and visuals that support your narrative instead of fighting it, subscribe, share the episode with a teammate, and leave a review. What are you trying to create right now: a deck, a proposal, or a web page?

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    33 mins
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