The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business cover art

The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business

The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business

By: Fexingo
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Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #MediaBusiness #AudienceBuilding #OpenRates #Monetization #IndependentMedia #WriterEconomy #DirectToConsumer #NewsletterGrowth #ContentMarketing #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How Newsletters Use Automated Segmentation to Double Open Rates

    How Newsletters Use Automated Segmentation to Double Open Rates
    May 28 2026
    Most newsletter growth advice focuses on subject lines or landing pages. But the real lever is automated segmentation: dividing your list by behaviour and sending different content to different subscribers. In this episode, Lucas and Luna break down how one mid-size newsletter used a simple 'clicked vs. didn't click' split to push open rates from 32% to 61% in six weeks. They walk through the specific triggers, the tools (Mailchimp vs. Beehiiv vs. custom), and the data you actually need to start. No fluff — just a tactical playbook for anyone running a newsletter today. Plus, a brief sidebar on why listener support keeps this show ad-free. #NewsletterSegmentation #EmailMarketing #Automation #OpenRates #Beehiiv #Mailchimp #Substack #MarketingStrategy #DataDriven #ListGrowth #ContentPersonalization #SmallBusiness #CreatorEconomy #EmailAutomation #MarketingPodcast #BusinessPodcast #FexingoBusiness #NewsletterTips Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How Newsletters Are Using Podcasts to Grow Subscribers

    How Newsletters Are Using Podcasts to Grow Subscribers
    May 28 2026
    In episode 16 of The Newsletter Podcast, Lucas and Luna explore a rising trend: newsletter creators launching companion podcasts to drive subscriber growth. They zero in on a specific case — the 'Marketing Examined' newsletter, which added a daily 5-minute podcast and saw a 40% increase in free-to-paid conversion within one quarter. The hosts break down why audio works as a trust-building channel, how to repurpose content without burning out, and the surprising data on average listen-through rates for newsletter podcasts. They also discuss the 'halo effect' on sponsorship revenue and why platforms like Spotify are incentivizing cross-format creators. If you run a newsletter and have been thinking about starting a podcast, this episode gives you the concrete numbers and strategy to decide whether it's worth your time. #NewsletterPodcast #EmailMarketing #PodcastGrowth #ContentStrategy #MarketingExamined #SubscriberConversion #AudioContent #CreatorEconomy #NewsletterBusiness #PodcastMarketing #ContentRepurposing #OrganicGrowth #SponsorshipRevenue #CrossFormat #FexingoBusiness #BusinessPodcast #Marketing #NewsletterStrategy Keep every episode free: buymeacoffee.com/fexingo
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    12 mins
  • How Newsletters Are Using Interactive Polls to Boost Engagement

    How Newsletters Are Using Interactive Polls to Boost Engagement
    May 27 2026
    In this episode, Lucas and Luna explore the rising trend of interactive polls in email newsletters. They dive into a specific case: how the marketing newsletter 'Trends Weekly' added a simple two-option poll to its welcome email and saw a 34% increase in click-through rates and a 12% boost in reply rates within the first month. The hosts discuss the psychology behind polls—why they tap into our desire to share opinions and feel heard—and offer practical tips for newsletter writers: keep it binary, share results in the next issue, and use polls to segment your audience for better personalization. They also touch on tools like Beehiiv's built-in polls and Substack's native comments feature, and how one writer used a poll to decide the topic for their next deep-dive, creating a sense of co-creation with subscribers. If you're looking for a low-effort, high-return tactic to make your newsletter more interactive, this episode is for you. #NewsletterMarketing #EmailNewsletter #EngagementStrategy #InteractivePolls #AudienceFeedback #Substack #Beehiiv #MarketingTips #ContentStrategy #EmailMarketing #SubscriberEngagement #NewsletterGrowth #MarketingTools #AudienceSegmentation #PsychologyOfEngagement #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
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