What if the biggest threat to your reputation isn't what you say out loud, but the story you're telling yourself before you even open your mouth?

In this episode, Lida Citroën shares a personal moment that spiraled into a fully imagined situation, and uses it to unpack one of the most overlooked drivers of leadership presence: your self-talk! Lida breaks down the three-step narrative formula that shapes how you're perceived, and why the conversation happening in your head matters just as much as the one happening in the room.

In this episode, you'll learn:

• How self-talk shapes your reputation. The three-part chain from what you tell yourself, to what you tell others, to what others tell others about you
• Why your mind treats your own words as fact, and how negative self-talk leaks out even when you think you're hiding it
• The line between reframing and faking, and why "fake it till you make it" deserves a closer look
• How to use physiological cues to your advantage. The exact reframe Lida uses before every stage appearance to turn nervous energy into confident presence
• Why overconfidence backfires. The nuance between owning your value and tipping into arrogance

Whether you're prepping for a high-stakes conversation, walking into a networking event, or just trying to quiet a critical inner voice, this episode gives you a practical way to make sure your internal narrative is working for you, not against you. Links from this episode Executive Coaching with Lida Control The Narrative Stay Connected LinkedIn YouTube Instagram Facebook

What happens to your personal brand when you run multiple businesses, wear multiple hats, and show up in completely different spaces, all at the same time? In this episode, Lida Citroën sits down with Rani Alfers, entrepreneur, insurance agency owner, skincare brand owner, and host of the Working Women Mentor Podcast, to explore one of the most common challenges professionals with multiple businesses, or that manage several teams face: how to build a personal brand that’s clear, credible, and authentically yours, even when your ventures look nothing alike. Rani brings a refreshing and deeply human perspective on what it really means to show up as yourself across industries, roles, and responsibilities, without losing your voice, your values, or your sense of self in the process. In this episode, you will learn: • How to find the single through line that connects all your ventures to one clear personal brand • Why the "professional voice" trap is costing you connection and credibility • How AI is reshaping personal branding and why your authentic voice matters more than ever Whether you are juggling multiple businesses, navigating different professional roles, or simply trying to figure out how to show up consistently as yourself, this conversation is for you! Links from this episode

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Every leader thinks it won't happen to them, until it does… What do you do when your reputation, the one you've spent years building, is suddenly on the line?

In this episode, Lida Citroën tackles one of the most emotionally charged and professionally complex challenges a leader can face: a reputation crisis. Whether you made a mistake, were in the wrong place at the wrong time, or became the target of a smear campaign, everything you stand for is now in question, and how you respond next matters greatly.

Drawing from 20+ years of reputation repair work and her book, Control the Narrative, Lida walks you through the real emotional and professional impact of a reputation crisis, on you and on those around you, and shares the step-by-step framework she uses with her executive coaching clients to navigate it.

In this episode, you'll learn:

• Why isolating and removing your social media can make things worse

• How to separate emotion from fact when everything feels catastrophic

• What an "apology tour" looks like, and when you need one

• When to consider legal action (and when not to)

• How to rebuild your presence and protect your reputation going forward

Whether you're in crisis right now, know someone who is, or want to be prepared in case it ever happens, this episode is for you. Links from this episode Reputation Repair Coaching Control The Narrative Stay connected LinkedIn YouTube Instagram Facebook