Pricing in retail still isn’t where it needs to be.

In this episode of The FODcast (and the launch of Season 8), we sit down with Meghan Stabler (Co-Founder and CMO at AI-driven, contextual pricing platform alentr) to explore why pricing remains one of the most complex and underdeveloped areas in digital commerce.

Drawing on her experience as former SVP of Global Marketing at BigCommerce where she helped scale the business through to IPO, Meghan shares a clear and practical perspective on the gap between performance metrics and pricing strategy - and what businesses need to rethink.

We cover:

• Margin vs conversion - why strong performance doesn’t always mean pricing is right
• The reality of discounting - easy to implement, harder to sustain
• AI in pricing - where it adds value and where it still falls short
• Static vs dynamic models - why many businesses remain reactive
• Pricing guardrails - protecting margin while staying competitive

If pricing is still being treated as a periodic review rather than an active, strategic lever, this is a conversation worth your time.

🎧 Listen | Comment | Share

#FODcast #DigitalCommerce #Retail #PricingStrategy #AI #eCommerce

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

B2B commerce complexity isn’t just technical. It’s organisational, behavioural and cultural.

On this week’s episode of The FODcast, James sits down with Tom Williams, Head of Commerce at UNRVLD to unpack why B2B transformations stall…and what actually gets them moving.

We cover a whole host of topics including:

• Complex pricing + org structures: different users, permissions and hierarchies; and why it needs uncovering early
• Legacy order channels (email, punchout, OCR and more): you often can’t “switch it off” even if it’s inefficient
• Customer-first vs tech-first: most businesses start with a feature tick list, not customer behaviour
• Digital maturity reality checks: why teams think they’re further along than they are
• Integration first: a robust middleware approach that lets you change systems without breaking everything else

If you’re modernising B2B, this is a practical conversation: start with the “as is”, map the “to be”, then make progress iteratively - without forcing a big bang.

🎧 Listen | Comment | Share

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

“People sleepwalk without intent.”

That’s how Jim Tattersall, Founder & CTO at Rotate°, describes one of the most common causes of failed commerce transformations.

In the latest episode of The FODcast, Jim and Andy Jackson (Rotate’s Chief Creative Officer) unpack why brands often reach for tools, platforms and architectures before they’ve properly defined the problem they’re trying to solve.

They discuss:

• How hype cycles push teams into reactive decisions
• Why over-reliance on third-party tools creeps in unnoticed
• The risk of building teams around technology rather than outcomes
• Why intent matters more than architecture

The message is measured but clear: progress comes from clarity, not momentum.

This really was a great 3-way conversation with our Director of Client Engagement, James…and really frames some of the background and points raised in Rotate’s recent Tech Report.

#DigitalCommerce #TechnologyStrategy #Leadership #FODcast

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/