Protein is having a moment—and the food industry is racing to keep up. From fortified pizza crusts to high-protein snacks and cereals, this once-simple nutrient has become a powerful marketing force shaping what ends up on our plates. For the dairy sector, long known for naturally high-quality protein, this shift presents both opportunity and challenge.

In this second episode, we go deeper with industry experts from Lactanet and uncover how dairy producers can strategically respond to rising demand, adapt to new milk pricing structures, and position themselves in an increasingly protein-focused marketplace.

Protein is having a moment—and the food industry is racing to keep up. From fortified pizza crusts to high-protein snacks and cereals, this once-simple nutrient has become a powerful marketing force shaping what ends up on our plates.

For the dairy sector, long known for naturally high-quality protein, this shift presents both opportunity and challenge. In this first episode, we explore how the protein boom is transforming consumer habits and how dairy producers can respond,

In this episode of the Canadian Podcow, Sarah Sache and Andrew Campbell break down the forces shaping today’s dairy market. From global demand shifts to rising input costs and production pressures, they explore why the outlook feels so different depending on whether you’re a farmer, processor, or policymaker.

With special guest Maxime Collette, Lead, Policy analysis at Dairy Farmers of Canada, they dig into price trends, supply drivers, and international trade dynamics—and what all of this means for producers facing tight margins and ongoing uncertainty. The goal: cut through the noise and highlight the key signals to watch in the months ahead.