Katherine McCormack is Director of Marketing & Student Recruitment at South Bank Colleges in South London, where she leads recruitment, outreach and brand strategy across colleges, academies and university pathways.

She’s worked in education for over 12 years, has led major rebranding and campus transition projects as well as developing multilingual ESOL campaigns. Listen to this episode for her take on the importance of authentic, student-led content and real-life storytelling in FE marketing.

South Bank Colleges

⁠⁠⁠⁠⁠The College Marketing Network⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Clearhead⁠⁠

A short bonus episode recorded live at the CMN Conference today by our co-founder Gav O’Brien.

When a short three-week temping job turned into a 12-year commitment, Susan Williams realised she found her niche at Loreto College.

Embracing AI, keeping up with the teens on social media (while not trying to be one) and what students really want to hear and see on their digital platforms - take a listen now!

Loreto College

⁠⁠⁠⁠⁠The College Marketing Network⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Clearhead⁠⁠

Emma Wilde is the Executive Director of the College Marketing Network. She’s the one-woman-band who is single-handedly keeping FE professionals connected, up-skilled and up-to-date. Have a listen to hear what she did before moving into FE marketing, and some of the major changes she’s seen over the past 20 years.

⁠⁠⁠⁠⁠The College Marketing Network⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Clearhead⁠⁠