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The Business Of Thinking

The Business Of Thinking

By: Richard Reid
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About this listen

“The Business of Thinking” is the only podcast that gives ambitious leaders evidence-based psychological strategies for peak performance, decision-making, and resilience.


Are you a founder, CEO, or senior executive struggling with decision fatigue, stress, or imposter syndrome? You're not alone. The challenges of modern leadership are primarily psychological.


Join Richard Reid, organisational psychologist and leadership coach, as he cuts through the noise to deliver actionable mental models from psychology and behavioural science. In 30-45 minute deep-dives and conversations with global experts, you'll learn how to master the inner game of leadership, build resilient teams, and leverage your mind for competitive advantage.


In every episode, you will:


  • Discover the hidden cognitive biases sabotaging your strategic decisions.
  • Learn to build psychological safety in your team for innovation and high trust.
  • Find out the evidence-based secrets to sustained resilience without burnout.


Stop managing your business. Start mastering your mind.


Want the actionable takeaways and resources mentioned in the episodes? Find more information on www.richard-reid.com.


Subscribe today for your weekly mental upgrade!


© 2026 The Business Of Thinking
Economics Leadership Management Management & Leadership Personal Development Personal Success
Episodes
  • From Navy SEALs to Reality TV: The Science of Peak Performance with Dr. Steven Stein
    Apr 21 2026

    What does it really take to perform at your best under pressure?

    In this episode, Richard Reid sits down with Dr. Steven Stein - clinical psychologist, author, and globally recognised expert in emotional intelligence - to explore how EQ shapes leadership, decision-making, and resilience. Steven shares insights drawn from 40+ years of research and work with elite groups including Navy SEALs, the FBI, and professional athletes.

    From managing anger constructively to trusting your gut in high-stakes moments, this conversation is packed with practical, research-backed strategies. As Steven puts it: "Find your purpose, and then find out how emotional intelligence can help you get there."


    Key Takeaways

    Emotional intelligence involves three core skills: awareness, management, and use of emotions. People tend to be either over-emotional or under-emotional, and both create problems.

    Hardiness - built on Commitment, Challenge, and Control - is a proven framework for resilience. Daily small wins matter more than big rewards for sustained motivation.

    In the age of AI, emotional intelligence will become even more critical for leadership.


    Episode Highlights

    EQ in elite military units - what Navy SEALs taught Steven about psychological safety and leadership.

    Anger as a tool - how to manage it constructively rather than suppress or explode.

    Gut instinct vs. analysis - when to trust your intuition and when to slow down.

    The Three C's of Hardiness - Commitment, Challenge, and Control explained with real-world examples.

    AI and the future of EQ - why human emotional skills will be the differentiator in an automated world.


    Timestamps

    03:37 — Common EQ challenges: over and under-emotion

    05:12 — Managing anger effectively

    07:46 — Working with Navy SEALs and elite military groups

    13:14 — Instinct vs. emotional intelligence in fast decisions

    16:24 — Practical EQ strategies for busy professionals

    20:00 — Managing back-to-back meetings and mental load

    22:11 — The power of daily small wins and positive emotions

    25:30 — Hardiness: the three C's framework

    40:34 — Steven's next book: life lessons from reality TV

    43:44 — Final advice: find your purpose and use EQ to get there


    🔗 Connect With Steven Stein

    Website:

    LinkedIn:

    Instagram:

    Facebook:

    YouTube:


    ⭐️ Connect And Subscribe

    Thank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com.

    Download the first two chapters of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma:

    https://richard-reid.com/master-authentic-charisma/

    Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/



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    45 mins
  • The Psychology Of Breaking Barriers In Law With Caroline Flanagan
    Apr 14 2026

    What does it mean to go from feeling like the only one to becoming the first? Richard is joined by Caroline Flanagan - The Coach for Black Lawyers - for a powerful conversation about identity, imposter syndrome, resilience, and the mindset shift that changes everything.

    From studying on a makeshift desk of car tyres while facing eviction, to holding a Cambridge offer, Caroline's story is one of radical reframing. You have never been the only one. You are the first.


    Key Takeaways

    Imposter syndrome is rooted in being the only one in the room - awareness is the first step. Survival mode drains your bandwidth and limits your performance. Reframing from victim to first-mover changes how you show up entirely. Hard work alone won't get you promoted - visibility and strategic relationships do.


    Episode Highlights

    Caroline's defining moment at five: the only Black child in her school assembly hall. Growing up between two worlds - excelling at boarding school while facing poverty at home. Studying for A-levels while facing eviction, with a Cambridge offer on the table. Why technical excellence alone won't get you to partner level.


    Timestamps

    00:00 Introduction

    01:06 From law to coaching

    03:26 The defining moment

    06:41 Imposter syndrome and self-fulfilling prophecies

    12:21 Survival mode vs flow

    16:06 Family pushback on aspiration

    23:39 The car tyre desk story

    28:31 Who Caroline coaches and how

    33:35 Is the dial moving on DEI? 3

    8:28 You are the first — closing message


    🔗 Connect with Caroline Flanagan

    Website: https://carolineflanagan.com/about-caroline/

    LinkedIn: https://www.linkedin.com/in/carolineflanagan00/

    Facebook: https://www.facebook.com/carolineflanagan00/photos

    YouTube: https://www.youtube.com/@carolineflanagan-coach


    ⭐️ Connect and Subscribe

    Thank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com.

    Download the first two chapter of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma:

    https://richard-reid.com/master-authentic-charisma/

    Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/



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    42 mins
  • Nearly Dying Was the Best Thing That Ever Happened to Me - Sherilyn Shackell
    Apr 7 2026

    What happens when external success starts fracturing your soul? Sherilyn Shackell, founder of the Marketing Academy, didn't walk away from a lucrative headhunting career — she was forced out of it by burnout and a serious illness that made her rethink everything. What came next was one of the most extraordinary not-for-profit leadership organisations in the world, built entirely on generosity, reciprocity, and the belief that exceptional talent deserves exceptional development.

    In this conversation with Richard Reid, Sherilyn talks candidly about the moment she realised she was living a discordant life — professionally successful, personally unfulfilled — and how that near-death wake-up call became the catalyst for founding the Marketing Academy in 2010. Fifteen years on, the Academy now runs free, highly selective leadership programs across the UK, US, Australia and Asia, with over 1,400 alumni in 40 countries and a virtual campus reaching 10,000 people.

    Sherilyn and Richard dig into the psychology of the "treadmill of doom" — how we end up chasing success in careers we didn't consciously choose, driven by parental expectations, peer pressure and external validation — and what it actually takes to step off it. They also explore the CMO-to-CEO pipeline the Academy is quietly building, the power of human-first leadership, and why Sherilyn believes you have 100% ownership over how you choose to think — even when the world feels like it's heading towards Armageddon.


    Timestamps

    01:24 Why marketing, media and advertising can change the world

    02:18 From headhunter to founder — Sherilyn's unconventional route in

    05:33 Intrinsic motivation — being good at something vs. loving it

    06:18 Living a discordant life — when joy and purpose aren't aligned

    08:42 The treadmill of doom — how parental expectations shape careers

    10:51 Inside the Marketing Academy programs — scholars, fellows and alumni

    29:48 The ripple effect — CMOs becoming CEOs, alumni feeding back in

    31:39 What's next — virtual campus, geographic expansion and alumni investment


    🔗 Connect with

    Sherilyn Shackell — Founder & CEO, The Marketing Academy

    Website:marketingacademy.org

    Linkedin: linkedin.com/in/sherilynshackelllinkedin.com/in/sherilynshackell

    Insta: https://www.instagram.com/sherilyn_tma/


    ⭐️ Connect and Subscribe

    Thank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.

    Download the first two chapter of Richard’s “Charisma Unlocked”, audio or PDF version for free and begin your transformation towards authentic charisma:

    https://richard-reid.com/master-authentic-charisma/


    Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/

    Show More Show Less
    39 mins
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