Summary:

You don’t scale an agency by grinding harder.
You scale by changing the game you’re playing.

In this conversation, I break down with Jeremy Yang what actually shifts when you move from small clients to serious brands and why most agency owners never make that leap.

Because the truth is
Big clients don’t want what you think they want.

Takeaways:

• The mindset shift that unlocks bigger, higher paying clients
  
  
• Why enterprise brands often don’t need massive ROAS to say yes
  
  
• The overlooked downside of relying purely on referrals
  
  
• How to engineer referrals into your client journey (instead of hoping)
  
  
• Why most agencies fail when hiring and how to fix it with structure
  
  
• The real difference between selling to founders vs. CMOs
  
  
• How to build a culture that filters out the wrong people automatically

Check out Jerey here at:
Digital Goliath

How to Know Exactly What's Going On in Your Agency—Without Chasing, Guessing, or Waiting for Things to Break.
https://www.agencyuplift.co/workshop

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Summary:

Hiring isn’t your biggest problem. Keeping the wrong hire too long is.
If you’ve ever “hoped things would improve” while silently bleeding time, money, and team energy, this episode will hit hard.

I break down the exact system I wished I had in place before wasting months on a hire that was never going to work.

Takeaways:

• Why most agency owners wait 3–6 months too long to admit a bad hire
• The dangerous lie behind “no news is good news”
• The real thing you should evaluate first (hint: it’s NOT skill)
• The week one test that predicts long term success or failure
• How to structure your first 30 days to force clarity fast
• The key question at day 60 that tells you if someone will make it

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Summary:

Most agencies are obsessed with acquisition and it’s quietly killing their margins.

In this episode, I sat down with Jordan Narducci to unpack why retention is the most ignored (and highest ROI) lever in your business and how he turned that insight into a fast growing agency after getting laid off the same week his child was born.

Takeaways:

• Why retention has nothing to do with email & SMS (and what actually moves LTV)
  
  
• The pricing mistake that cost him multiple high value clients early on
  
  
• How a simple shift to value based retainers unlocked massive growth
  
  
• The hidden reason agencies are so hard to scale and what to do about it
  
  
• The exact partnership strategy driving the majority of his inbound leads
  
  
• Why hiring offshore talent might outperform local hires (at a fraction of the cost)
  
  
• How he’s using AI to eliminate his biggest operational bottleneck

Check out Jordan here at:
DTCPG

How to Know Exactly What's Going On in Your Agency—Without Chasing, Guessing, or Waiting for Things to Break.
https://www.agencyuplift.co/workshop

👉 Get new episodes right to your inbox - click here 👈