Are you the bottleneck in your own business?

If your team stalls when you step away, you may be missing something most founders never think to build. Yvonne Heimann, founder of Ask Yvi and author of Mastering the Basics of ClickUp, joins Dorien Morin-van Dam as a guest on Strategy Talks this week to show you how visibility systems create real consistency in small teams, without adding complexity or headcount.

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Yvonne Heimann is the founder of Ask Yvi and FemAuthority, where she helps marketing teams and founders build scalable systems that support leadership and growth. Since 2018 she has worked with agencies, digital businesses, and marketing teams to design operational structures that remove bottlenecks and restore strategic focus. Yvonne is a longtime systems strategist, ClickUp expert, and author of Mastering the Basics of ClickUp. Her work focuses on the intersection of leadership, decision architecture, and operational design so teams can scale execution without adding complexity or headcount.

Resources from Yvi:

https://funnel.askyvi.com/ultimate-guide-to-streamline-your-customer-journey

SOP tool: http://askyvi.tips/whale

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

What would someone find if they Googled you right now?

For most founders, the answer is… not much. Not because they don't have the expertise, but because they've been so heads-down doing the work, they've never taken the time to be known for it.

In this episode of Strategy Talks, we're digging into one of the most overlooked growth levers in business: authority. Not the flashy, overnight kind — the real, durable visibility that makes the right people trust you before they ever get on a call with you.

My guest spent twenty years helping others build that kind of credibility. Then she turned the lens on herself, and what she built is a genuine blueprint for going from hidden to recognized, without a big team or a big budget.

If you've ever felt like your reputation should be doing more heavy lifting for you, this one's for you.

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Kelly Schuknecht is the CEO of Two Mile High Marketing, a strategic marketing agency that helps founders, CEOs, and professional service providers build visibility and grow influence through thought leadership. With a background in publishing and executive marketing, Kelly has spent over 15 years helping high-achievers turn their expertise into powerful personal brands. She speaks nationally on visibility, content strategy, and the mindset shift it takes to go from “behind the scenes” to center stage.

Kelly's Book: AuthorityXFactor

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

Some leaders are one bad week away from quitting content for good.

You start strong: the ideas, the energy, the plan. Then life hits. A client crisis. A missed deadline. A season where you have nothing left. The content stops. Weeks turn into months. And the silence starts to feel permanent.

Here's what nobody tells you: the leaders who show up consistently aren't the ones with more time. They're not the ones with bigger teams or better ideas. They're the ones who stopped trying to create like a machine, and learned to lead like a human.

George B. Thomas is the founder of Sidekick Strategies, creator of the Superhuman Framework, and one of the most prolific content creators in his industry — 16 million words, 400+ podcast episodes, zero burnout.

In this week's episode of Strategy Talks, we go deep on the system, the mindset, and the hard truth about why most leaders keep stopping and starting.

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Chapters:

00:00 Consistency Without Burnout

02:07 Meet George B Thomas

03:10 Purpose Passion And Systems

09:59 Hustle Culture Wake Up Call

13:12 AI Clone And Foundations

22:14 Obsidian Brain Map

22:47 Story Bank and Identity

27:01 Voice Prompts in Terminal

30:10 Agent Team and Self Learning

40:31 Build Your Brain Today

George B. Thomas is the founder of Sidekick Strategies and Spiritual Side of Leadership, and creator of the Superhuman Framework, a proven system built on 4 Cornerstones and 10 H Pillars that helps leaders flourish in business and life. With 42+ HubSpot certifications and decades of experience in sales, marketing, and leadership development, George has dedicated his career to helping businesses grow and faith-driven professionals stop choosing between success and soul. He's a speaker, podcast host of "Beyond Your Default," and trusted guide for leaders who refuse to let the weight of leadership crush their calling.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

George's Resources:

The blog article George created during the LIVE show, no editing!

https://www.sidekickstrategies.com/blog/content-strategy-five-things-marketers-need-to-know

Services and AI Training:

https://www.sidekickstrategies.com/training/ai-content-system

https://www.sidekickstrategies.com/blog/websites-are-dead-web-systems-are-not

https://www.sidekickstrategies.com/services/ai-content-systems

Tools:

https://www.delphi.ai/

https://obsidian.md/