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Startup Confidential

Startup Confidential

By: Dr. James F. Richardson
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Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

© 2026 Premium Growth Solutions, LLC Economics Leadership Management Management & Leadership
Episodes
  • Episode 169 - Measuring Marketing Effectiveness The Right Way

    Episode 169 - Measuring Marketing Effectiveness The Right Way
    Jul 1 2026

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    Don’t confuse anything I’m about to talk about with Marketing Mix Analytics, an old BigCo statistical machine designed to distinguish which of 15 marketing buckets had the most influence on sales growth in the past year. Just mentioning the topic makes me want to rage at the naivete with which people purchase its promises. Separate video required.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    8 mins
  • Episode 168 - Why Startups Are like Flowers In the Desert...

    Episode 168 - Why Startups Are like Flowers In the Desert...
    Jun 15 2026

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    A humorous exploration of my favorite analogy for the experience of growing a consumer brand, whether or not you make it onto the Skate Ramp. It's harsh out there.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    3 mins
  • Episode167 - Forget the ‘A’ Players; How to Build a Better Team

    Episode167 - Forget the ‘A’ Players; How to Build a Better Team
    Jun 1 2026

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    Consider the unconventional org move as a scrappy founder. This episode briefly explains the mistake many high-growth founders make once they can hire a recruiting firm. Private equity has twisted much of the hiring ecosystem to suit itself, not you. Have a listen and LMK if you agree in the comments!

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    3 mins
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