Eleanor Hancox is an award winning brand strategist, creative director, podcast host ("Who Told You That?"), and author. She runs No.75 Design, a branding agency and creative studio in Lincoln, alongside her husband Matt, helping small business owners find and communicate what makes them truly unique.

What we talked about:

• Eleanor's philosophy of being a "respectful rebel" — knowing the rules, then questioning why they exist
• Why smart, capable women struggle with visibility online, and how emotional intelligence can actually work against you when it comes to showing up
• The "overwhelm model" vs the "authority model" — why pouring energy into social media is burning people out, and what to do instead
• Eleanor's "Blueprint" process: a deep-dive brand strategy session that often uncovers what's really holding a business back (hint: it's rarely the website)
• Redefining success — what does it actually mean for you, not what someone told you it should look like
• Perfectionism, ADHD, and perimenopause: how unmasked traits are showing up for women in midlife, and why that's not necessarily a bad thing
• Practical alternatives to the social media hamster wheel: long-form content, PR, Substack, real-life connection, and repurposing one piece of content across multiple touchpoints
• Eleanor's TED Talk: The Dilemma of the Timid Trailblazer — on introversion and borrowed extrovert traits
• Why you don't need more confidence to be visible — just a bit of willingness

Find Eleanor:

• Website: www.no75design.com
• Instagram: @No75Design
• Podcast: Who Told You That? on Spotify

Get in touch with us:

• Email: thestudio@thereinventiondiaries.co.uk
• Instagram: @thereinventiondiariespodcast
• www.nicolaaucklandphotography.co.uk
• www.mrsstylewright.com