In this episode of Search With Sean, I’m joined by a panel of e-commerce SEO and digital marketing experts to discuss the biggest challenges facing online retailers today and how brands can adapt to a rapidly changing search landscape.

Joining me for this discussion are:

Dena Warren – https://www.linkedin.com/in/dena-warren-b44106139/

Daniel Brooks – https://www.linkedin.com/in/danielmbrooks/

Joshua Squires – https://www.linkedin.com/in/joshsquiresrva/

James Brockbank – https://www.linkedin.com/in/james-brockbank/

Dan Taylor – https://www.linkedin.com/in/danielrwtaylor/

The panel discuss:

- Attribution challenges and measurement in modern e-commerce

- How AI-driven search is reshaping product discovery

- Feed optimisation, schema, and product variants for AI visibility

- Personalisation, audience understanding, and brand reputation

- How small and large retailers can adapt in an AI-first world

- Aligning SEO, content, PR, and paid teams for maximum impact

Topics covered include:

- GA4, privacy changes, and the evolving nature of attribution

- AI search, agentic commerce, MCP/UCP, and emerging search trends

- Product feed optimisation and Merchant Centre considerations

- Product PR, digital PR, and editorial roundup strategies

- First-mover advantages for smaller retailers

- Measuring ROI and performance across multiple AI-driven touchpoints

- Preparing for AI agents and multi-channel discovery

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this Real Talk With Sean episode, I’m joined by Azahara Corrales, Kristina Bergwall, and Genie Jones to discuss the evolving role of AI in digital marketing and SEO. We discuss how businesses should balance traditional search with AI search, how to future-proof marketing strategies, and the importance of understanding your audience before embracing AI tools.

We also touch on the significant impact of AI on workplace environments and digital marketing roles, as well as the ethical challenges businesses face as technological advancements reshape their operations.

My Guests:

Azahara Corrales - https://www.linkedin.com/in/azahara-corrales/

Kristina Bergwall - https://www.linkedin.com/in/kristina-bergwall/

Genie Jones - https://www.linkedin.com/in/genie-jones/

Topics Covered:

- Balancing Traditional Search and AI Search: How much effort should be dedicated to each, and what factors influence this decision?

- Audience Research: The importance of knowing your audience before adopting AI-driven tools and strategies.

- AI Visibility Tools: How AI is reshaping SEO and why understanding your brand and data is crucial before investing in AI visibility tools.

- Workplace Impact: How AI is reshaping roles within digital marketing teams and the wider workplace.

- Traditional Marketing Meets AI: Integrating AI into traditional marketing strategies without losing the human-driven creativity and understanding of the market.

- The Evolving Role of AI in Digital Marketing: Will AI replace traditional marketing roles, or will it create new ones?

- Ethical Considerations in AI Marketing: Addressing the challenges of transparency and trust in AI-driven marketing strategies.

- Future-Proofing Marketing Strategies: Practical advice on how businesses can adapt their SEO and marketing strategies to stay ahead of AI-driven changes.

- AI and Creativity: Can AI ever replace the human creative touch in marketing, or will it always require human input?

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

In this episode of Real Talk With Sean, I’m joined by Louise Linehan, Daniel Brooks and Reena Bowden for a thought-provoking conversation on the future of digital marketing, the impact of AI, and how businesses need to adapt.

We tackle some of the most pressing topics in today’s industry, including how AI is reshaping roles, the increasing complexity of communicating with the C-suite, and the risks and ethical dilemmas posed by AI-driven digital surveillance.

My Guests:Louise Linehan – https://www.linkedin.com/in/louise-linehan/

Daniel Brooks – https://www.linkedin.com/in/danielmbrooks/

Reena Bowden – https://www.linkedin.com/in/reenabowden/

Topics Covered:

- What digital jobs will still exist by 2030 and how AI is reshaping the workforce

- The rise of new roles like content systems designers and brand evangelists as responses to AI

- Shifting communication strategies: How to effectively engage the C-suite in the age of AI

- Best practices for communicating the value of SEO and AI visibility to top executives

- The fine line between digital surveillance and privacy: How much is too much?

- The ethical challenges of AI in marketing: Managing trust and transparency in AI-generated content

- Will AI ever replace the creative and human side of marketing? Exploring the future of AI-driven creativity

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