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Off The Deck

Off The Deck

By: Lamin
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About this listen

 Welcome to Off The Deck, a podcast where advertising meets real life. We get to deep dive into debauchery and take strategy from a perspective of savviness and clarity. Just some grit and the game.© 2026 Off The Deck Economics Marketing Marketing & Sales
Episodes
  • Off the Deck| The Intent Rivalry| Ep: 1

    Off the Deck| The Intent Rivalry| Ep: 1
    Apr 2 2026

    Everyone in this industry is obsessed with Search Intent but they’re reading the room wrong.

    I’m looking at the standoff between what a user types in the search engine and what they actually want. It’s the same high-stakes friction you see in Heated Rivalry; that specific, subtle tension where the real move is happening beneath the surface. If you’re only bidding on the obvious, you’re missing the play.

    In 16 minutes, I’m breaking down why your keyword winners aren't always the loudest in Google’s auction. We are going to look at the rivalry between the keyword and the human.

    This is how I’m playing the deck.
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    16 mins
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