Marketing should not just support growth. It should drive it.

The most successful franchise brands understand that marketing becomes a true revenue engine when strategy, operations, and leadership are fully aligned.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Madeleine Zook, Co-Founder of Catalyst.

Madeleine Zook, CFE, is a recognized leader in the franchise industry with experience as a multi-brand franchisor, multi-unit franchisee, and founder of multiple agencies across franchise marketing, operations, and recruitment. Most recently, she partnered with franchise executive David Barr to launch Catalyst, a growth and marketing advisory firm supporting emerging and mid-market brands representing more than $1 billion in system-wide revenue. Recognized as one of USA Today’s Top 10 CMOs to Watch and among Philadelphia’s Top 100 C-Suite Executives, Madeleine is also the founder of Together She Can, a nonprofit supporting underserved communities through access to essential hygiene products.

📅 Wednesday, May 13, 2026 | 🕗 8:00 AM PST

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• What it takes to turn marketing into a true revenue engine

• Aligning franchise growth strategy with operational execution

• Supporting emerging brands through scalable marketing systems

• Why purpose-driven leadership strengthens long-term growth

🎧 If you’re building a franchise brand or looking to connect marketing more directly to measurable business results, this conversation delivers both strategic insight and inspiration.