Being good at the work is not the same as knowing how to run the business.

In part two of Cindi Baldi’s conversation with Kelly Kennedy, founder of Capital Business Development and host of The Business Development Podcast, the discussion moves from podcasting as business development to the realities of entrepreneurship.

They talk through the pricing mistake that sinks most new businesses, the mental gymnastics of going from employee to business owner, and the role of community and generosity in building a business that lasts.

Kelly's rule for service-based businesses is simple: figure out how to be profitable on day one, and start by pricing yourself at what the market charges, not below it.

If you are building a business around your expertise or thinking about leaving employment to start your own company, this episode brings key lessons on making entrepreneurship feasible.

Episode Highlights

• Why version one of your business probably will not be perfect
• The mindset shift from employee to entrepreneur
• Why $30 an hour as a business owner is not the same as $30 an hour as an employee
• How pricing can signal quality before a client ever works with you
• Why community, referrals, and reputation matter more than most marketing
• How generosity can create long-term business value

Watch Part 1 here

About Kelly Kennedy:

Kelly Kennedy is a Canadian business development strategist, founder of Capital Business Development, and host of The Business Development Podcast, a globally recognized show with over 300 episodes and listeners in more than 150 countries.

He is also the creator of The Catalyst Club, a private community for leaders focused on connection and results, and the host of I Used To Work There podcast. With nearly two decades in sales and business development, Kelly helps entrepreneurs, executives, and sales professionals turn strategy into consistent revenue through proven business development systems.

Connect with Kelly:

Linkedin | Instagram

https://www.linkedin.com/in/kellykennedyofficial/, https://www.instagram.com/thebusinessdevelopmentpodcast

The Catalyst Club Community: www.kellykennedyofficial.com/thecatalystclub

The Business Development Podcast: www.businessdevelopmentpodcast.ca

I Used To Work There: www.iusedtoworkthere.com

Watch This Episode on YouTube: https://youtu.be/Rvc0cXRvizM

Get your copy of The Uncertainty Playbook: 14 Strategies for Work Success in a Chaotic World here.

→ Use code PLAYBOOK20 for 20% off.

Get Science-Backed Insights and Exclusive Perks Straight to Your Inbox:

→ Sign up for our newsletter and get a FREE chapter of The Uncertainty Playbook.

Want to Go Deeper? Check Out Our Recommended Reading:

• Burg, Bob and John David Mann. The Go-Giver, Portfolio, 2015, https://a.co/d/05zaxTPw
• Gerber, Michael E. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, Harper Business, 1995, https://a.co/d/01cwxszb

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What if the smartest business development move you could make isn't a sales call, but a microphone?

In this episode, Cindi Baldi talks with Kelly Kennedy, founder of Capital Business Development and host of The Business Development Podcast, about the role podcasting can play in building trust, authority, and business relationships. From parking cars to building a 300+ episode show that's become required listening in his industry, Kelly shares how a business podcast can create authority, clarify expertise, and gives potential clinets a sense of how you think before they decide to work with you.

As two business podcasters, Cindi and Kelly compare notes on what they've learned building shows in the business sector, from the awkward early episodes to the value of clear positioning, and why reputation is becoming more valuable, not less, as AI floods the internet with generic content.

If you've ever wondered whether starting a podcast is worth it for your business, this is the conversation to listen to before you decide.

Episode Highlights:

• Why business development isn't just sales, and what most people get wrong about the difference
• Why a podcast can close the trust gap before a sales conversation even starts
• How to expand your network, build authority, and differentiate yourself
• What two podcasters learned from building shows in the business sector
• The increasing power of reputation and what that means for your business

Watch This Episode on YouTube: https://youtu.be/Rvc0cXRvizM

About Kelly Kennedy:

Kelly Kennedy is a Canadian business development strategist, founder of Capital Business Development, and host of The Business Development Podcast, a globally recognized show with over 300 episodes and listeners in more than 150 countries.

He is also the creator of The Catalyst Club, a private community for leaders focused on connection and results, and the host of I Used To Work There podcast. With nearly two decades in sales and business development, Kelly helps entrepreneurs, executives, and sales professionals turn strategy into consistent revenue through proven business development systems.

Connect with Kelly:

Linkedin | Instagram

Get your copy of The Uncertainty Playbook: 14 Strategies for Work Success in a Chaotic World here.

→ Use code PLAYBOOK20 for 20% off.

Get Science-Backed Insights and Exclusive Perks Straight to Your Inbox:

→ Sign up for our newsletter and get a FREE chapter of The Uncertainty Playbook.

Want to Go Deeper? Check Out Our Recommended Reading:

• Mildren, Andrew. “The Battle for B2B Influence is Won Before Sales Walks In: Shaping Perception and Engaging Hidden Buyers,” Edelman, 26 Jun. 2025, https://www.edelman.com/insights/battle-b2b-influence
• Miller, Donald. Building a StoryBrand 2.0. HarperCollins Leadership, 7 Jan. 2025, https://a.co/d/08Nb5uEG

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Chasing happiness directly might be one of the worst ways to find it.

In this episode of Management Muse, Cindi Baldi and Geoffrey Tumlin unpack why happiness is better understood as a byproduct than a destination. A lot of what shapes our happiness is either built into our baseline or fades faster than we expect. The part we can influence has less to do with perfect circumstances and more to do with how we think, what we protect, and where we put our attention.

From Disney World meltdowns to late-life reinvention, Cindi and Geoff make the case for three things worth chasing instead: meaningful relationships, a sense of purpose, and a little novelty.

If you’ve ever caught yourself thinking, “I’ll be happy when…,” this conversation offers a helpful reset: what are you building that happiness can come from?

Episode Highlights:

• Why happiness is actually a byproduct of something else and the 3 things to chase instead
• The 50/10/40 equation: what the science says actually determines your happiness level
• What 85 years of Harvard research says about relationships and longevity
• Why retirement can be harder than many people expect
• The happiness “set point” and why people tend to bounce back to a baseline
• Social comparison traps and how to break them

Watch This Episode on YouTube:

Get your copy of The Uncertainty Playbook: 14 Strategies for Work Success in a Chaotic World here.

→ Use code PLAYBOOK20 for 20% off.

Get Science-Backed Insights and Exclusive Perks Straight to Your Inbox:

→ Sign up for our newsletter and get a FREE chapter of The Uncertainty Playbook.

Want to Go Deeper? Check Out Our Recommended Reading:

• Waldinger, Robert J., and Marc Schulz. The Good Life: Lessons from the World's Longest Scientific Study of Happiness. Simon & Schuster, 2023. https://a.co/d/00Zx1PXg
• Lyubomirsky, Sonja, Kennon M. Sheldon, and David Schkade. "Pursuing Happiness: The Architecture of Sustainable Change." Review of General Psychology, 9(2), 2005. https://doi.org/10.1037/1089-2680.9.2.111
• Schkade, David A., and Daniel Kahneman. "Does Living in California Make People Happy? A Focusing Illusion in Judgments of Life Satisfaction." Psychological Science, 9(5), 1998, pp. 340-346. https://web.mit.edu/curhan/www/docs/Articles/biases/9_Psychological_Science_340_(Schkade).pdf
• Adam Sandler “Same Sad You” SNL Skit: https://www.youtube.com/watch?v=TbwlC2B-BIg

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