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Local Marketing Institute Podcast

Local Marketing Institute Podcast

By: Local Marketing Institute
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Summary

Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.© 2026 Local Marketing Institute LLC. All Rights Reserved. Economics Marketing Marketing & Sales
Episodes
  • Local SEO and Marketing Q&A Session April 24, 2026
    Apr 28 2026

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • GBP photos now sorted by recency.
    • Google introduces “Ask Maps” as a new way to find businesses.
    • Updated information on LSA performance insights.
    • When is it better to wait for Google Support to respond after having trouble with video verification?
    • When traveling to another country, I got significantly less spam calls for my GBP, and when I came back, they resumed - is this a coincidence?
    • What should I do if a former employee has claimed my GBP?
    • What should I do if I can’t contact Google Support when requesting to nest a department listing?
    • What should I keep in mind when doing video verification for an SAB?
    • Did the insights feature on GBP get removed?
    • What should I know about UTM source codes?
    • If you change your language settings in Google Maps, can you suggest-an-edit your business name in as many languages as you want?
    • How do I transfer the primary owner of a GBP?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    59 mins
  • Local SEO and Marketing Q&A Session March 27, 2026
    Mar 31 2026

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • Google updates review guidelines.
    • ChatGPT opens self-serve ad access in April.
    • Google announces Search Live has launched globally.
    • GBP performance metrics on Offer Posts.
    • Ads are coming to Apple Maps.
    • What should I know about AI review responses?
    • Is there anything I can do if a fake listing I’ve reported keeps getting reinstated?
    • How do I change my business name on my GBP without getting suspended?
    • How do I enable Offer Posts if I don’t have the option to do so?
    • Should I use AI phone assistants to handle calls?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    43 mins
  • Local SEO and Marketing Q&A Session February 27, 2026
    Mar 3 2026

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • AI and Local SEO Webinar on March 4.
    • Google Knowledge panel filled with AI driven services/GBPs.
    • How do I reinstate a GBP that was voluntarily disabled by request?
    • Google has stopped showing the opening date for a new business location on the GBP - is this a bug?
    • What are some tips on how to film a video for verification?
    • How should I manage a corporate Facebook account vs. the individual store location pages?
    • What should I do if Google keeps asking for re-verification?
    • Can I use my GBP to advertise for a new business?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    56 mins
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