This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdhary, Director of Strategy and Insights at EMEA Epsilon.

Epsilon has been helping clients deliver loyalty objectives globally for more than 50 years. Epsilon Loyalty combines deep loyalty expertise with enterprise-grade technology to create growth-based programs that fundamentally change habits and deliver measurable long-term value to its clients.

However, today's podcast is not about technology. It is not about points, tiers, business rules.

It is about gamification, changing customer behavior through truly understanding consumer psychology.

Hosted by Amanda Cromhout

This episode is sponsored by Epsilon.

Epsilon has been helping clients deliver on their loyalty objectives globally for more than 50 years. Today, Epsilon Loyalty combines deep loyalty expertise with enterprise-grade technology to create growth-based programmes that fundamentally change habits and deliver measurable long-term value.

Show Notes:

1)Mrinalini Chowdhary

2)Epsilon

3)Atomic Habits - James Clear

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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We revisit insights from Dell’s Mitch Kennedy on how one of the world’s most iconic technology companies is “powering the next technological revolution” through loyalty and engagement innovation.

With a strong focus on clear and measurable business outcomes, Mitch shares perspectives on the effectiveness of transactional rewards, the growing role of gamification, and the importance of understanding human psychology in shaping customer behaviour. The conversation also highlights the evolution and global impact of Dell’s Advantage Rewards programme and broader loyalty initiatives.

Show Notes:

1) Mitch Kennedy

2) Dell Advantage Programme

3) Book: Drive: The Surprising Truth about What Motivates Us by Daniel Pink

4) Book: Actionable Gamification by Yu-Kai Chou

5) #46: Dell's Global Loyalty Lead - Exploring Gamification

Zeta Global explores how organisations can unlock the full value of loyalty data and turn it into a powerful driver of customer growth, in conversation with Georgia Gkolfinopoulou and Chad S.White. Despite widespread recognition of loyalty programs as key engagement engines, many brands still struggle to translate data into action.

Drawing on insights from a Forrester Consulting study, the discussion highlights persistent challenges including fragmented MarTech stacks, siloed systems, and limited data integration. While most organisations collect first- and zero-party data, many lack the infrastructure and alignment needed to activate it effectively across channels.

Georgia and Chad, outline a clear path forward—centralised customer data, advanced analytics, and true omnichannel orchestration—alongside the growing role of AI, data augmentation, and intent signals. Together, these capabilities are reshaping loyalty from a transactional tool into a long-term customer relationship and growth engine.

Hosted by Bridget Blaise-Shamai

This episode is sponsored by Zeta Global

Show Notes:

1)Zeta Global

2)Georgia Gkolfinopoulou

3)Chad S.White

4)Forrester Consulting study

5) Start with Why - Simon Sinek - Book Recommendation by Georgia

6) The Checklist Manifesto - Book Recommendation by Chad

7) Email Marketing Rules book by Chad S. White