Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy cover art

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

By: Fexingo
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Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune. #LeadGeneration #B2BMarketing #DemandGen #PipelineBuilding #ABM #IntentData #RevenueOperations #MarketingOps #CRM #SalesFunnel #B2BLeads #ColdEmail #LeadScoring #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • Why B2B Webinars Are Making a Comeback in 2026

    Why B2B Webinars Are Making a Comeback in 2026
    May 28 2026
    Episode 17 of Lead Generation with Fexingo explores the surprising resurgence of webinars as a top B2B lead gen channel in 2026. Lucas and Luna dig into new data showing that interactive, on-demand webinars now convert at 2x the rate of pre-pandemic live events, with mid-funnel leads from webinars closing at 35% higher rates. They break down why the shift to shorter, more targeted sessions—like 25-minute expert deep dives—is driving engagement, and how companies using webinar replays as gated content see 50% more demo requests. The hosts also discuss the role of AI-assisted Q&A and real-time polling in keeping audiences hooked. Plus, a candid moment about keeping the show ad-free. No fluff, just actionable insights for B2B marketers. #B2BWebinars #LeadGeneration #WebinarComeback #DemandGen #Marketing #FexingoBusiness #BusinessPodcast #B2BMarketing #InteractiveContent #OnDemandWebinars #PipelineBuilding #ConversionRates #SalesAlignment #GatedContent #AIAssisted #RealTimePolling #MidFunnel #Fexingo Keep every episode free: buymeacoffee.com/fexingo
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    6 mins
  • Why B2B Lead Gen Needs a Multi-Touch Attribution Model

    Why B2B Lead Gen Needs a Multi-Touch Attribution Model
    May 28 2026
    Episode 16 of Lead Generation with Fexingo digs into why single-touch attribution models are sabotaging B2B pipeline. Lucas and Luna break down a real case: a cybersecurity SaaS company that was giving 80% of lead credit to the last-click webinar, while ignoring the blog posts, LinkedIn ads, and sales emails that actually nurtured the deal. They walk through a linear attribution model that reassigned credit proportionally, and how that shifted the team's budget and messaging. Key numbers: a 34% increase in pipeline conversion after switching from last-touch to multi-touch, and a 22% reduction in cost per qualified lead. Lucas explains why most teams stick with broken models (it's easier to report), and Luna pushes back on whether multi-touch is too complex for small teams. They land on a practical tiered approach: start with a simple linear model, then layer in time-decay once you have the data infrastructure. No software pitch — just a clear framework any B2B marketer can implement this quarter. #MultiTouchAttribution #B2BLeadGen #PipelineBuilding #MarketingAttribution #LastClickIsDead #LinearAttribution #CybersecuritySaaS #SalesAndMarketingAlignment #MarketingROI #DemandGen #LeadScoring #MartechStack #DataDrivenMarketing #B2BMarketingStrategy #CostPerLead #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How B2B Direct Mail Drives 40 Percent Higher Reply Rates

    How B2B Direct Mail Drives 40 Percent Higher Reply Rates
    May 27 2026
    In this episode, Lucas and Luna explore why direct mail is making a comeback in B2B lead generation. They break down new data from the USPS showing that physical mail paired with digital follow-ups generates 40 percent higher reply rates than email alone. They discuss a case study from a cybersecurity firm that used personalized direct mail to book meetings with 12 out of 50 target accounts, and why the tactile element creates a lasting impression in a cluttered inbox. Lucas also shares tips on using variable data printing and QR codes to track ROI. The hosts debate whether direct mail works for all industries or just high-ticket B2B sales, and offer a framework for testing it on a small scale. Tune in to learn how offline tactics can complement your digital lead gen strategy in May 2026. #B2BLeadGen #DirectMail #MarketingStrategy #B2BMarketing #LeadGeneration #SalesPipeline #OfflineMarketing #Personalization #VariableDataPrinting #USPS #CybersecurityMarketing #TactileMarketing #ROI #FexingoBusiness #BusinessPodcast #MarketingTips #B2BSales #ConversionRates Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
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