Jimi Cohen has already broken one Guinness World Record — 30,469 mangroves planted by his own two hands in 24 hours on the coast of Kenya. Now Jimi Cohen, founder of TreeGens, is going after something almost too big to say out loud: one billion trees, planted in a single day, across fifteen countries, on July 26th.

In this episode, we get into how this historic day actually comes together, and how you or your company can be part of it. Jimi walks us through TreeGens' DAO, where the community — not a boardroom — helps steer the mission, and how carbon credits and TreeGens tokens let individuals and businesses fund real trees even if they can't get their own hands in the dirt on July 26th. Download the TreeGens app to track your impact, join the movement, and watch the trees you helped plant grow in real time.

This is a story about scale, yes. But it's also a story about what happens when one person decides "impossible" is just a number nobody's tried hard enough to move. Like the four-minute mile — but for the planet.

Listen and connect with Jimi Cohen & TreeGens: Website: treegens.org / treegens.com App: TreeGens (available on the App Store and Google Play) Instagram: instagram.com/thetreegens / instagram.com/jimicohen X (Twitter): x.com/jimicohen TikTok: tiktok.com/@treegens