How to Control Your Reputation Online in 2026 (James Dooley Interviews Charles Floate)
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How to Control Your Reputation Online in 2026 (James Dooley Interviews Charles Floate)
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Summary
James Dooley is joined by Charles Floate to discuss online reputation management strategies that are working in 2026. The conversation covers parasite SEO, suppressing negative search results, Google News freshness, image ranking strategies, topical authority, consensus building and using high authority websites to improve branded search results.
Charles Floate explains how parasite SEO can be used to suppress negative sentiment in search engines by leveraging DR90 websites, Wikipedia-style authority pages and niche-relevant topical authority. The discussion also covers Google Images optimisation, image-sharing platforms like Flickr, freshness signals in Google News, Top Stories rankings and how positive sentiment campaigns can bury older negative content.
The podcast explores how online reputation management now relies heavily on building positive consensus across trusted sources, increasing branded authority and controlling entity sentiment across search engines and AI-driven systems.