This week on Beyond the Bio, I’m joined by Steve Turner, PR strategist, speaker and author of PR That Works.

Steve is the co-owner of Solomon Turner PR, an award-winning public relations agency based in St Louis that has been helping brands build visibility and credibility for more than three decades.

Before founding his agency, Steve started his career in broadcasting, working as a sports announcer before moving into advertising, marketing and eventually launching his own PR firm. 

In this episode we explore what separates PR that simply generates headlines from PR that delivers real business results.

Steve shares the five essential elements every campaign needs to maximise return on investment and explains how businesses can extend the life of traditional media coverage by amplifying it through social media.

If you want your PR to work harder for your brand, this episode is packed with practical insight.

In this episode we discuss:

• The five must-haves for any PR campaign that wants to deliver strong ROI
• The biggest mistakes businesses make when approaching PR
• How to measure the real impact of media coverage
• Why PR success depends on message clarity and strategy
• How to give your media placements more “legs” using social media
• Simple ways to extend the value of press coverage beyond the initial story

Connect with Steve:

Visit Solomon Turner: https://solomonturner.com

Get Steve’s book: https://getprthatworks.com. 

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken    

Instagram: @moja_sophie    

…    

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Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.                 

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