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Frisky

Frisky

By: Frisky media
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About this listen

 Welcome to Frisky, the podcast where marketing meets sexuality. Each week, hosts Athanasia and Daniela dive into bold, research-based conversations with leading academics and industry experts, exploring how sexuality, well-being, desire, gender, and marketing collide.Frisky media
Episodes
  • Excessive Masculinity, with Jacob Ostberg

    Excessive Masculinity, with Jacob Ostberg
    Apr 16 2026

    Do men need to vent their masculine energy Jacob Ostberg from Stockholm Business School explores how masculinity is experienced as an excessive energy to be spent that cannot be simply contained. Starting from Swedish family men, we venture into expressions of excessive masculinity in media.

    References

    Ostberg, J (2010) Thou shalt sport a banana in thy pocket: Gendered body size ideals in advertising and popular culture. Marketing Theory, 10(1), 45-73.

    Thurnell-Read, T (2011) Off the leash and out of control: Masculinities and embodiment in Eastern European stag tourism. Sociology, 45(6), 977-991.

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    35 mins
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