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The Phygital Marketing Podcast

The Phygital Marketing Podcast

By: Sotto
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In The Phygital Marketing Podcast from Sotto, Host Lindsey Buxman sits down with top marketing leaders to explore how digital and physical experiences are blending in modern marketing. From real-world moments to digital strategy, and everything in between.

Copyright 2026 Sotto All rights reserved.
Episodes
  • The Future of Retail Loyalty with Ian Dewar

    The Future of Retail Loyalty with Ian Dewar
    Apr 16 2026

    Ian Dewar joins host Lindsey Buxman on The Phygital Marketing Podcast to explore how loyalty is evolving in modern retail and why points and discounts are no longer enough to keep customers coming back for more.

    In this episode, they cover:

    → Why convenience and experience are becoming the new currency of loyalty

    → How AI is changing the way customers discover products

    → What it actually means to connect digital and in-store experiences

    → How personalization and trust drive long-term customer relationships

    → What retailers need to do right now to stay ahead

    🔗 Connect with Ian: https://www.linkedin.com/in/iandewar/

    🔗 Connect with Lindsey: https://www.linkedin.com/in/lindseybuxman/

    🔗 Sotto: https://www.linkedin.com/company/withsotto/
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    29 mins
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