Rich Mulholland talks SELLING THE INVISIBLE by Harry Beckwith
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
Rich Mulholland talks SELLING THE INVISIBLE by Harry Beckwith
-
Narrated by:
-
By:
About this listen
How do you sell a service?
This is the deceptively simple question that Harry Beckwith brilliantly solves in his seminal work SELLING THE INVISIBLE.
Join Rich Mulholland, best selling author, multi company founder, and brilliant speaker as he discusses this thought changing book, and how it has influenced his thinking.
In this episode of the Non Fiction book club we discuss selling the ambulance, the importance of brand, the death zone of pricing, the nearly impossible task of constantly updating your ideas, and a thousand other thoughts that emanate from the extraordinary mind of Rich Mulholland.
Enjoy!
No reviews yet