Pricing handmade products on Etsy can feel weirdly stressful, especially when you’re scared of charging too much, undercharging yourself, or getting it completely wrong.

In this episode, I’m walking you through a simple beginner-friendly way to price handmade products for Etsy without using spreadsheets or overcomplicating it.

We cover:
💸 the bare minimum numbers you actually need
💸 how to include your time in your prices
💸 why so many handmade sellers undercharge
💸 how buyer psychology affects what feels “worth it”
💸 when pricing is the real issue, and when it’s actually a listing or conversion problem
💸 what to check in your Etsy shop before lowering your prices

This is mainly for beginner Etsy sellers, but the pricing advice applies on any platform if you sell handmade products.

If you’ve been guessing your prices, copying competitors, or changing numbers every time you wobble, this will help you build a much more solid pricing method.

And if you want help figuring out whether the issue is your price or your listing, grab my freebie: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It. https://www.handmadebosses.com/whynosales

It’ll help you spot what’s actually stopping buyers from converting so you can fix the right thing first.

Insta CTA

🚨 If social media currently feels like another unpaid job… listen up.

🥳 The Social Media Sidekick is for handmade business owners who want structure without the stress. You get monthly content plans, captions that are already written, Canva templates, trend updates, and Lite Mode options for when life is heavy.

💚 So you can stay visible without spending every spare minute thinking about what to post.

If you join before 27th April at 8pm and, you’re in the UK, you’ll also receive an exclusive physical planner to help you map out your content properly. That bonus is only available in the UK and disappears after Monday 27th April at 8pm.

Join before 30th April at 8pm and you’ll also get exclusive bonuses worth over £1,200, all designed to save you hours every month and help your content actually get you sales, not just likes.

🙌 This isn’t about posting more.

🛍️ It's about doing less but, doing it right to bring those sales in.

Do you need a niche to start on Etsy?

Yes… but not in the rigid, overcomplicated way the internet makes it sound.

In this episode, I’m breaking down how beginner Etsy sellers can choose a niche without boxing themselves in too early. We’re talking about the difference between having a clear starting direction and being all over the shop, how to test product ideas properly, and how to use Etsy data like views, favourites, and search terms to refine your niche over time.

Inside this episode, you’ll learn:
👉 how to choose an Etsy niche when you’re just starting
👉 why “perfect niche” advice causes paralysis
👉 the difference between intentional testing and random product chaos
👉 how buyers actually experience your shop when they land cold
👉 what your first listings can tell you about what’s working
👉 how to refine your Etsy niche based on clicks, favourites, and sales
👉 how this advice applies on Etsy and other handmade selling platforms too

This is for handmade sellers who feel stuck because they think they need their whole brand figured out before they can start. You don’t. You need a smart starting lane, real buyer feedback, and a way to build from evidence instead of guesswork.

And if your listings are getting views but not turning into sales, grab my freebie:
Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It ... https://www.handmadebosses.com/whynosales

It’ll help you spot what buyers might be hesitating over, so you can fix the bits that are quietly hurting your sales.

This episode also lines up with the early-stage focus on narrowing your niche, choosing a direction, and learning from real market feedback instead of waiting for perfect clarity

Insta CTA

🚨 If social media currently feels like another unpaid job… listen up.

🥳 The Social Media Sidekick is for handmade business owners who want structure without the stress. You get monthly content plans, captions that are already written, Canva templates, trend updates, and Lite Mode options for when life is heavy.

💚 So you can stay visible without spending every spare minute thinking about what to post.

If you join before 27th April at 8pm and, you’re in the UK, you’ll also receive an exclusive physical planner to help you map out your content properly. That bonus is only available in the UK and disappears after Monday 27th April at 8pm.

Join before 30th April at 8pm and you’ll also get exclusive bonuses worth over £1,200, all designed to save you hours every month and help your content actually get you sales, not just likes.

🙌 This isn’t about posting more.

🛍️ It's about doing less but, doing it right to bring those sales in.

If your Etsy listing sounds awkward, stiff, or like you panicked and copied bits from 12 other shops… this one’s for you.

Because here’s the thing: your traffic probably isn’t the problem. Your listing just isn’t doing its job yet.

In this episode, I’m showing new Etsy sellers how to write Etsy listings like a real human (without ditching SEO), so buyers actually understand what you’re selling and feel confident enough to click Add to basket.

We cover:
✅T he simple Etsy listing structure that works for any handmade product
✅ How to write Etsy titles that sound normal but still include keywords
✅ The first 3 lines of your Etsy description that matter most (because people SCAN)
✅ What to write when you don’t know what buyers care about yet
✅ How to use bullet points + FAQs to reduce “Should I buy this?” hesitation
✅ Why keyword stuffing makes your listings worse (and what to do instead)


Examples included for:
✅ handmade candles
✅ handmade jewellery
✅ crochet + knitted items

🧠 Plus: I teach the Buyer Brain Map (what people are actually looking for when they read a listing) and the Listing Anatomy you can copy/paste into every product description.

👍 If this helped, subscribe for more Etsy selling tips for handmade businesses.

🎧 And if you want to listen instead, search The Handmade Bosses Podcast.

Insta CTA

🚨 If social media currently feels like another unpaid job… listen up.

🥳 The Social Media Sidekick is for handmade business owners who want structure without the stress. You get monthly content plans, captions that are already written, Canva templates, trend updates, and Lite Mode options for when life is heavy.

💚 So you can stay visible without spending every spare minute thinking about what to post.

If you join before 27th April at 8pm and, you’re in the UK, you’ll also receive an exclusive physical planner to help you map out your content properly. That bonus is only available in the UK and disappears after Monday 27th April at 8pm.

Join before 30th April at 8pm and you’ll also get exclusive bonuses worth over £1,200, all designed to save you hours every month and help your content actually get you sales, not just likes.

🙌 This isn’t about posting more.

🛍️ It's about doing less but, doing it right to bring those sales in.