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For this episode, Sarah Canning and Deenie Lee sit down with Debra Yudolph, CEO of SAY Property Consultants and Esme Webb, Director of hereSAY to unpack the UK’s first PBSA Mystery Shopping Benchmark report and to discuss why measuring the lead to lease journey is the most powerful metric operators and investors can unleash.

This is a must-listen conversation for anyone working in PBSA operations, marketing, leasing, customer experience or investment as we explore;
- What students really experience in the leasing journey.
- Where teams shine on friendliness and knowledge.
- Where bookings are being lost.
- How small behaviours shifts can create big conversion gain
- How findings from the mystery shopping service can inform and improve sales and marketing training.

Download the full report.

The hereSAY PBSA Mystery Shopping Service is in partnership with The Property Marketing Strategists

Find out more about the PBSA Mystery Shopping Service by filling in this form.

The views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast.

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Two weeks on from the Housed Summit at UKREiiF; Sarah Canning and Dan Smith talk with Shaan Clarke, Director of Sales, Marketing and Resident Experience at Collegiate UK and Sean McKeown, CIO, Arlington Group about the forces reshaping shared living, from affordability pressure to the rising bar for resident experience.

This episode covers;
- What actually creates value for students?
- How regulation is changing viability
- Sector flexibility
- Operational complexities
- And why flexibility and authenticity now decide who stays competitive.

Thank you to Collegiate UK for being our Platinum Partners for the Housed Summit.

Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI.

Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating the role of Marketing in Property.

Who this episode is for:

• PBSA and student accommodation professionals
• BTR, co-living and rental operators
• Property developers and investors
• University and higher education leaders
• Anyone working in or around housing policy and shared living

The views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast.

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The final live podcast recording from UKREiiF.

Sarah Canning, Dan Smith and Deenie Lee are closing out the Housed Shared Living Summit with a candid, tired, and upbeat debrief on what we heard across three days of shared living conversations.

We connect the dots between building safety, regulation, resident experience, marketing change, and the practical steps the sector can take next year.

If you've attended our House Summit we would love to hear your feedback - please comment below or message the hosts or hello@housedpodcast.com

This episode is sponsored by Payr, the rent payment platform built for PBSA. Payr lets your international students pay rent from anywhere in the world, on any card scheme, digital wallet, or local payment method, including UnionPay, WeChat Pay and Alipay. And here's the part operators love: no card fees to the operator or landlord, no chargeback risk, and lower opex across your finance team. One platform, one checkout, rent settled instantly.

Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI.

Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating the role of Marketing in Property.

Who this episode is for:

• PBSA and student accommodation professionals
• BTR, co-living and rental operators
• Property developers and investors
• University and higher education leaders
• Anyone working in or around housing policy and shared living

The views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast.