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Grow Your Law Firm

Grow Your Law Firm

By: Ken Hardison
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 The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • How to Build a Law Firm Marketing Strategy That Works - With Eric Morgan

    How to Build a Law Firm Marketing Strategy That Works - With Eric Morgan
    Apr 24 2026
    Welcome to episode 328 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising. Eric brings over 30 years of experience in legal marketing, media buying, and strategy, helping law firms across the country grow call and case volume through data-driven, strategy-first campaigns.

    The conversation focuses on how law firms should think about investing in marketing, especially after a big financial win. Eric explains why jumping into advertising without a clear strategy often leads to wasted money, and instead emphasizes the importance of "getting your house in order" first. From refining your brand message to identifying what truly differentiates your firm, Eric outlines a smarter, more intentional approach to building a marketing engine that actually drives results.


    What you'll learn in this episode:

    1. Start with Strategy Before Spending
      - Why "housekeeping" like your website, Google profile, and content must come first
      - How jumping into ads without a plan leads to wasted budget

    2. The Power of Differentiation
      - How to identify what your firm truly stands for using a quadrant strategy
      - Why blending in with competitors limits your growth potential

    3. Building a Consistent Brand Message
      - Why consistency in tone, messaging, and frequency is critical across all platforms
      - How your daily interactions and client experience become powerful marketing content

    4. Choosing the Right Marketing Channels
      - When to use TV, billboards, or digital based on your market and budget
      - Why social media and paid search are often the best starting points for growing firms

    5. Winning the "Decision Moment"
      - How top-of-mind awareness influences who gets hired
      - Why consistent exposure drives long-term growth




    Resources:
    Website: rouxadvertising.com
    LinkedIn: linkedin.com/in/eric-morgan Facebook: facebook.com/RouxAdvertising
    Instagram: instagram.com/rouxadvertising



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
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    36 mins
  • Building Your Law Firm's Wealth Beyond the Stock Market with Bob Fraser

    Building Your Law Firm's Wealth Beyond the Stock Market with Bob Fraser
    Apr 17 2026
    Welcome to episode 327 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Bob Fraser, CFO and Chief Macro Strategist at Aspen Funds. Bob is also the co-host of Invest Like a Billionaire, a podcast dedicated to educating investors on the power of private alternatives. Bob has a background in tech startups, a history of overcoming financial setbacks, and a passion for helping investors diversify their portfolios beyond traditional markets.

    The conversation delves into Bob's book Invest Like a Billionaire and explores the world of alternative investments. Bob shares how he transitioned from losing everything in the dot-com crash and the financial crisis to discovering private alternatives, which offer higher yields, less volatility, and unique investment opportunities. He explains why billionaires invest 50-60% of their wealth in private markets, and why average investors can benefit from similar strategies.

    Bob's insight provides a clear roadmap for law firm owners and high-income professionals looking to protect and grow their wealth in a volatile financial environment.


    What you'll learn in this episode:

    1. The Billionaire Investment Strategy
      - Why billionaires invest 50-60% of their wealth in private alternatives, not the stock market
      - How private investments offer superior returns with less volatility

    2. Understanding Alternative Investments
      - How private credit, real estate, and private equity differ from traditional stocks and bonds
      - Why private credit can provide higher yields and stable cash flow

    3. Why You Should Avoid DIY Investments
      - Why the DIY real estate or small business investment isn't part of the "alternative" world
      - The advantages of professionally managed, diversified private funds

    4. The Power of Diversification in Private Markets
      - How building a portfolio of uncorrelated assets can protect you from market volatility
      - Bob's "Billionaire Portfolio" strategy that balances risk with high returns

    5. The Role of Natural Resources in Your Portfolio
      - Why energy investments are a great hedge against inflation and market downturns
      - Why now is a generational opportunity in energy




    Resources:
    Website: aspenfunds.us
    LinkedIn: linkedin.com/in/bobfraser10/
    Facebook: facebook.com/aspenfunds



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
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    26 mins
  • From SEO to GEO: The Next Shift in Legal Marketing with Stuart Foster

    From SEO to GEO: The Next Shift in Legal Marketing with Stuart Foster
    Apr 10 2026
    Welcome to episode 326 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Stuart Foster, fractional CMO and marketing transformation expert. Stuart works with law firms through his company, Law Firm Fractional CMOs, helping firms turn outdated marketing systems into scalable growth engines by combining executive-level marketing leadership with modern digital strategy.

    The conversation focuses on how AI and generative search are transforming the legal marketing landscape. Stuart explains why many firms are still operating with a marketing model built 20 years ago around broadcast media, PPC, and traditional SEO. With the rise of AI tools like Google Gemini and conversational search, potential clients are researching attorneys differently, often finding answers directly through AI summaries instead of clicking through search results.


    What you'll learn in this episode:
    1. Why Many Law Firm Marketing Models Are Outdated
      - How many firms still rely on a marketing structure built around traditional media
      - Why today's digital environment requires a more integrated and adaptive strategy

    2. The Rise of Generative Search
      - How tools like Google Gemini are changing the way potential clients search for lawyers
      - Why "zero-click search" is reducing the number of people clicking through to websites

    3. What Generative Engine Optimization (GEO) Means for Law Firms
      - Why appearing in AI-generated answers requires more than ranking in search results
      - How a firm's overall digital footprint influences AI recommendations

    4. Smarter Marketing Through AI Tools
      - How modern tools can audit websites, identify keyword gaps, and generate optimized content
      - Why these tools allow firms to implement strategies faster than traditional SEO methods

    5. The Only KPI That Truly Matters
      - Why impressions, clicks, and traffic are indicators, not the final result
      - Why law firms should ultimately measure marketing success by signed cases per month




    Resources:
    Website: lawfirm-cmo.com
    LinkedIn: linkedin.com/in/hstuartfoster Facebook: facebook.com/profile.php?id=61576919995052



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
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    29 mins
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