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Grow Your Law Firm

Grow Your Law Firm

By: Ken Hardison
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The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • How to Scale Pre-Suit Operations with AI and Human Oversight With Blair Warner
    Jul 3 2026

    Welcome to episode 338 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Blair Warner, Interim Chief Strategy Officer at Finch. Blair helps drive internal strategy and operations at Finch while advising partner firms on how to scale in a fast-changing personal injury landscape.

    The conversation focuses on how personal injury firms can handle pre-suit operations more efficiently as case volume grows. Blair explains how Finch supports firms from intake or signup through demand drafting by combining human case staff with AI-powered tools for repetitive back-office work. She also discusses how firms can reduce case costs, improve client communication, integrate with existing case management systems, and free attorneys to focus on negotiation, litigation, and high-value files.

    What you'll learn in this episode:

    1. How Pre-Suit Operations Are Changing
    - Why running pre-suit at scale requires stronger processes and technology
    - How AI tools can reduce time spent on repetitive back-office tasks

    2. What Finch Does for Personal Injury Firms
    - How Finch supports cases from intake or signup through demand drafting
    - Why lawyers still handle the lawyering, negotiation, and final case outcomes

    3. Balancing AI with Human Client Service
    - Why Finch uses people for client communication and bots for repetitive tasks
    - How regular client contact helps support the pre-suit experience

    4. Addressing Control and Integration Concerns
    - Why firms worry about outsourcing pre-suit operations
    - How Finch integrates with systems like Filevine, Litify, and CASEpeer

    5. Improving Margins and Scaling Growth
    - How reducing case handling costs can free up money for marketing
    - Why high-growth firms, litigation-focused firms, and margin-conscious firms may benefit from a pre-suit operations partner

    Resources:

    Website: finchlegal.com

    LinkedIn: linkedin.com/company/finchlegal

    Instagram: instagram.com/finch.legal

    Additional Resources:

    https://www.pilmma.org/the-mastermind-effect

    https://www.pilmma.org/resources

    https://www.pilmma.org/mastermind

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    27 mins
  • How to Know When It's Time to Leave With Dana Brooks
    Jun 26 2026
    Welcome to episode 337 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Dana Brooks of Fasig | Brooks, a successful plaintiff's law firm with offices in Tallahassee and Pensacola, Florida. Dana shares how personal changes, professional growth, and a desire to return closer to family led her to rethink where she needed to focus her time, energy, and leadership.

    The conversation focuses on the difficult question many business owners and professionals eventually face: when is it time to leave, shift roles, or move into a new chapter? Dana explains how fear, ego, loyalty, and identity can keep people in situations that no longer fit. She also discusses the importance of leaving with intention, having direct conversations, and creating an "elegant exit" instead of reacting from burnout or frustration.

    What you'll learn in this episode:

    1. Recognizing When It's Time for Change
      - How to tell the difference between burnout, boredom, and growth
      - Why personal and professional shifts often start before you fully admit them

    2. Why Leaving Is So Difficult
      - How fear, ego, loyalty, and identity can keep people stuck
      - Why staying too long can be costly emotionally and professionally

    3. Creating an Elegant Exit
      - How to leave a role, firm, or chapter with honesty and respect
      - Why direct conversations are better than passive-aggressive frustration

    4. Moving Toward Something, Not Just Away
      - Why it matters whether you are running from something or moving toward something better
      - How purpose, family, and quality of life can guide major decisions

    5. Finding Clarity Before You Make a Move
      - Why writing things down can reveal what you already know
      - How objective guidance from a coach, therapist, or trusted advisor can help you avoid emotional decisions




    Resources:
    Website: fasigbrooks.com
    LinkedIn: linkedin.com/in/dana-brooks-a8616817
    LinkedIn: linkedin.com/company/fasigbrooks
    Facebook: facebook.com/FasigBrooks
    Instagram: instagram.com/fasigbrooks



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    Show More Show Less
    28 mins
  • Who's in Charge? How Leadership and Unified Marketing Drives Law Firm Growth With Eric Morgan
    Jun 19 2026
    Welcome to episode 336 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising, to answer a critical question for growing firms: Who's really in charge of your marketing?
    As law firms add SEO, PPC, LSAs, billboards, TV, social media, and community outreach into the mix, the marketing machine gets louder, but not necessarily smarter. Ken and Eric break down why many firms lack a true marketing orchestrator, what the CEO's role should be in protecting the brand, and how firms can stop obsessing over impossible attribution and start focusing on what actually drives growth.


    What you'll learn in this episode:
    1. Who Should Own the Marketing Vision
    - Why most "marketing directors" are implementers, not strategic leaders
    - The need for a single orchestrator to align vendors, channels, and goals

    2. The CEO's Role in Brand and Message
    - Why law firm owners must never delegate their voice or positioning
    - How others execute the message without changing its intent

    3. Creating Accountability with Marketing KPIs
    - How scorecards define what a "win" looks like for marketing roles
    - Why objective KPIs work better than subjective creative judgment

    4. Engagement vs. Vanity Metrics
    - Why likes and clicks don't equal future clients
    - How engagement signals real interest and intent

    5. Rethinking Marketing Attribution
    - Why single-source tracking no longer works in modern marketing
    - How testing, correlation, and small tweaks improve results over time



    Resources: Website: rouxadvertising.com
    LinkedIn: linkedin.com/in/eric-morgan Facebook: facebook.com/RouxAdvertising
    Instagram: instagram.com/rouxadvertising



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    Show More Show Less
    32 mins
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